The utilization of artificial intelligence (AI) in the production of content will have a significant impact on how digital marketing is conducted today. Generative AI makes it faster and easier to create written content, images, videos, audio, and automates tasks that would have traditionally taken long periods of time using traditional means.
As a result, marketers using generative AI to accomplish a project much faster and more efficiently, produce better quality campaigns, and spend less time on non-strategic work. Many businesses also turn to gen ai development services to further enhance and customize their AI-powered marketing processes. Generative AI is also helpful for producing the content that is used in digital advertising (blog posts, ad copy, etc.). Digital marketers should be aware of the following generative AI tools in order to achieve success with their digital marketing efforts.
Jasper AI
Designed specifically for marketing teams who produce large amounts of content, Jasper AI enables marketers to create high-quality marketing copy (i.e., ads, landing pages, email sequences) that reflect their brand’s voice. The majority of marketing professionals will use Jasper and its associated templates to expedite their content creation process.
Canva AI
Marketers are able to use the capabilities of Canva AI to develop visual content for digital marketing purposes. They no longer need to hire a professional graphic designer in order to create graphic images, edit photos and prepare presentation slides or social media posts, because AI features of Canva make this possible for them. Using Canva, you can quickly create exceptional quality visual content for your campaigns, websites, and social media channels, compared to what they could do prior to using AI tools.
Midjourney
Midjourney is a dynamic AI tool that generates images from text prompts providing marketers with original creative graphics, drawings and marketing visuals that would take more time and effort to create through design work. It is certainly useful for marketers wanting to create images that attract attention to their blog articles, ads or landing pages.
Descript
Descript simplifies the process of editing audio and video by providing users with the ability to edit video and audio through modifying text in the transcript; it has made editing audio and video much more accessible than using traditional video/audio editing applications (such as Adobe Premiere). Among the most common uses for Descript include editing podcasts, editing webinars, and creating marketing videos.
Pictory
Pictory is concentrated on assisting users in converting their written materials into video clips. By using blog posts, scripts or other content, marketers can create short video pieces which can be used on their social media pages or in their promotional campaigns. This provides the ability for teams to reuse content, as well as reach a greater audience, on video-sharing websites without the need for extensive editing experience.
How Modern Marketers Can Use AI to Their Advantage
Generative Artificial Intelligence (AI) supports marketers rather than replacing them. With the help of generative AI, marketers can use it to create new types of creative assets, including images, videos, or other forms of visually created materials. It enables marketers to try out new projects with the increased productivity that they can now create their assets faster and more efficiently.
Future advancements in generative AI will make it a vital element of every piece produced for digital marketing campaigns and all marketing campaign workflows.
Work with AI to send all your efforts in the right direction when integrating applications, like Jasper, Canva AI, Midjourney AWS, Descript, and Pictory, into your process, so you remain relevant and competitive in an ever-evolving, AI-driven marketing environment.