marketing is very important for every business but just running tv ads or putting billboards is not enough people see too many ads every day and forget most of them this is why btl marketing is very powerful btl marketing means below the line marketing it is different from big mass advertising because it connects with customers directly instead of just showing ads it creates real experiences that make people remember the brand. digital marketing agency can help businesses create strong btl marketing campaigns that bring more brand awareness and sales many businesses also work with a digital marketing company to plan events free samples and interactive promotions that attract customers
what is btl marketing
btl marketing focuses on creating personal and direct connections with customers it includes
- event marketing and brand activations
- free samples and product trials
- in-store promotions and discounts
- influencer marketing and social media engagement
- direct mail sms and email marketing
- sponsorships and giveaways
btl marketing works better than traditional ads because it is more interactive and memorable
why btl marketing is powerful
1 creates strong customer relationships
when customers experience a brand in a fun and engaging way they trust it more
2 makes the brand more memorable
people forget normal ads fast but they remember brands that give them a special experience
3 increases word of mouth marketing
when people have a great experience with a brand they tell their friends this helps brands grow faster
4 works well with digital marketing
people love to share their experiences online btl marketing makes it easy for customers to create content and promote the brand for free
best examples of btl marketing campaigns that worked
1 red bull stratos – space jump campaign
red bull is famous for its extreme sports marketing but their stratos campaign was one of the best btl marketing campaigns ever red bull sent a man named felix baumgartner to jump from the edge of space he broke the world record for the highest skydive and millions of people watched it live
why it worked
- it was an exciting and unique experience
- it created a strong emotional connection with the audience
- millions of people talked about it online and shared videos
lesson for businesses
brands do not need to send someone to space but creating exciting real-life experiences can make people remember a brand forever
2 coca cola – share a coke campaign
coca cola made a simple but very powerful btl marketing campaign they replaced their logo on bottles with popular names like ahmed fatima and mohammed people loved seeing their own names on coke bottles and bought more coke to share with friends and family
why it worked
- it made customers feel special
- people shared pictures of their coke bottles on social media
- it encouraged people to buy coke for their friends
lesson for businesses
personalization makes customers feel connected to a brand businesses can add a personal touch to their products to create a stronger relationship with customers
3 ikea – sleepover experience campaign
ikea is known for its creative marketing in one of their btl marketing campaigns they invited customers to spend a night inside an ikea store people could sleep on ikea beds watch movies and experience the products in real life
why it worked
- it created an unforgettable experience for customers
- it let people try ikea products in a fun way
- people shared their experience online making the campaign go viral
lesson for businesses
giving customers a chance to experience products in real life increases brand loyalty and sales
4 dove – real beauty sketches campaign
dove created a powerful btl marketing campaign to promote self-confidence they brought in a forensic artist who drew pictures of women based on how they described themselves then he drew another picture based on how strangers described them the results showed that women often see themselves in a more negative way
why it worked
- it created an emotional connection with the audience
- it made people talk about beauty and self-confidence
- the campaign went viral and increased sales
lesson for businesses
campaigns that connect with people on an emotional level can have a huge impact and make a brand more memorable
5 nissan – gt academy campaign
nissan wanted to find the best racing drivers so they created the gt academy instead of hiring professional racers they let video game players compete in a real racing competition gamers who were good at playing racing games got a chance to drive real race cars
why it worked
- it created a fun and unique experience
- it made video game players feel like real racers
- it increased interest in nissan cars
lesson for businesses
interactive experiences can make a brand stand out and connect with a new audience
6 kfc – edible nail polish campaign
kfc made a funny and creative btl marketing campaign they created edible nail polish that tasted like their famous chicken flavors like original recipe and hot & spicy people could lick their fingers and actually taste kfc chicken
why it worked
- it was unique and funny
- it got a lot of attention on social media
- it made people talk about kfc in a fun way
lesson for businesses
fun and unexpected ideas can grab attention and make people talk about a brand
how businesses can use btl marketing
- 1 create real experiences
businesses should find ways to let customers experience their products instead of just showing ads - 2 use social media to boost btl campaigns
businesses should encourage customers to share their experiences online this increases brand awareness - 3 work with influencers
influencers can make btl marketing campaigns more powerful by sharing their experiences with their followers - 4 combine btl with digital marketing
businesses should mix btl marketing with online ads and social media campaigns a digital marketing agency can help with this - 5 focus on customer engagement
brands should talk to customers and make them feel part of the brand experience
how a digital marketing agency helps with btl marketing
a digital marketing agency can help businesses create btl marketing campaigns that attract more customers they can
- plan and organize events and activations
- create social media campaigns to promote btl experiences
- work with influencers to increase brand awareness
- run sms and email marketing campaigns
- track customer engagement and improve future campaigns
a digital marketing company can also help businesses mix btl marketing with online marketing for even better results
future of btl marketing
btl marketing will continue to grow in 2025 businesses will use more technology to make campaigns even better future trends include
- using ai to personalize promotions and offers
- creating interactive vr and ar experiences
- combining physical brand experiences with digital engagement
businesses that use btl marketing in the right way will build strong customer relationships and grow faster than competitors
conclusion
btl marketing is one of the best ways for businesses to create strong brand awareness and increase sales a digital marketing company can help create campaigns that make customers excited and engaged a digital marketing company can also mix btl marketing with online marketing for even better results businesses that focus on btl marketing will attract more customers and be more successful in the future