If you are just starting your business, you may have limited resources to advertise your products or services. You may not afford to place an advertisement on billboards, television channels or radio stations. It may be even hard for you to do manual advertisement by going around and giving out flyers to strangers. So, what can you do? You can turn in to digital marketing and one of its strongest strategy, social media.
As social media began to spread across the globe in recent years, it has become more than it envisioned it to be. Its initial mission was to connect family and friends but these days, it has become more than just a tool for communication. Social media has become an integral part of digital marketing to grow a business effectively.
If you not still utilizing social media for your business, maybe this is the time to do so as you are missing a lot. Here are four compelling reasons why social media is important in digital marketing:
Brand reach and awareness
Social media is one of the best way to reach your desired audience and proven to be one of the most effective. Statistics show that there are around 3.5 billion users worldwide for social media. This vast number of users allows you to expand your reach and grow your targeted network. One compelling reason of social media is that it gives you the luxury to reach out to your targeted audience that traditional marketing cannot.
Customers have been meticulous before making any purchases in the recent years and social media has become one of their tools to look for reviews, check store schedules or just assess a product. Placing your brand in social media platforms gives you the opportunity to be visible to your clients. Consistent posting and engaging with your customer will likely grow your audience and give you optimum brand awareness.
Cost effective advertisement
Offline advertising target audience using the more traditional approach like radio ads, television ads, direct mail, brochures, flyers, radio ads and billboards. While placing ads in these channels still works and still proven to be effective especially in reaching those that are still internet – deprived remote places and those that are into social media, it is not cheap to go for these options.
With the aid of technology these days and the boom of social media, placing an advertisement even to those who are just starting their businesses have never been easier and accessible. Obviously, social media is a cheaper alternative in placings your ad campaigns.
Source: Lyfe Marketing
Another benefit of placing your ads in social media is its ability to track result instantly. Knowing your ad real-time’s performance, allows you to know whether your tactic is working or not. Learnings from this can be applied the next time you place an ad, make your expenses efficient and make sure of a return of investment.
Search Engine Optimization
There a lot of content created and shared on the internet and finding your way to top searches may be a bit overwhelming. With social media, it helps you to be found online.
Social media and search engine optimization has definitely some connection that some may not even know. It was believed that social shares has no impact on your website ranking however, social media help your brand pop up and dominate search engines. When done right, social media profile may appear in the top 10 search results. This is a great way to connect to your future clients and open your business to wider reach.
Optimize your social media profiles and create strong and relevant content. A vibrant and strong social media presence seal your brand online and help improve your SEO ranking.
Social media is not just a tool to reach people and introduce your products or services but also an avenue to upsurge your customer service and boost customer satisfaction. It has a direct access to your clients and have the option to converse with them in real time. Developing connections with your customers is one of your ultimate goals in your business.
Engage with your customers by listening to them, responding to their comments and answering their queries with a sense of urgency. By doing this, you establish rapport with them as well creating deepened connection and building lasting relationship.
Another way to get customers notice you and talk about you is to creating engaging activities in your social media. Do live videos where you can have a real time two-way interaction. Hold a panel discussions, have an office tour or just simply ask them to throw you a question that you can answer. Create polls and surveys in your post to have your audience talking. In this way, you can also gauge their preferences.
Social media trend is not ending any time soon and you should take advantage of it to survive and beat the competition. Is an essential tool in digital marketing as this gives your company a voice to interact with your clients. It gives you the luxury to reach for your desired market at a fraction of a cost and gives you the visibility you deserve.
By having social media touch in your business, you connect with your customer better and make your digital marketing efforts easier.
John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand