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7 Ultimate Reasons Why Your Business Website Need Search Engine Optimisation

7 Ultimate Reasons Why Your Business Website Need Search Engine Optimisation

Many people have seen the power of SEO, and one of the efficient ways to do that is to contribute articles on other high authority relevant blogs. In this particular post, we will look at the five reasons that almost all SEO company in India give to leverage good quality writers in the present market niche for posting articles on a website, and creating a great SEO plan.

1. Establishing Credibility in the Industry

It’s not just about gaining high rankings on Google SERPs with the SEO process; if you start guest posts, your brand would also become a lot more credible in the online community. By accepting as well as contributing guest posts, you can develop a rapport with other players in your industry.

Networking will never hurt your reputation or business; working with these individuals is always a good idea, and it also leads to additional business in future. However, it would help if you made it a point to accept only relevant posts rather than everything that comes your way. If you start publishing low-quality posts, it can be detrimental to the reputation of your website, and it can annoy your loyal readers.

2. Benefit Your Readers

Accepting guest posts is one of the overlooked benefits that are advantageous to your visitors. Guest posts give your readers to see a different writing style and different take on the topic.

Guest posts not only refresh your readers but also offer you a chance to evaluate your writing style and content type. Looking at these trends, you will be able to deliver the better in future content that you generate.

3. Driving Targeted Traffic to Your Website

Most individuals think that SEO is not essential for all kinds of businesses, but it isn’t the case. For a post to gain visibility from search engines, it should be appropriately optimised. A simple blog can get millions of visitors every month, 70% of which is happening due to the usage of anchor texts in guest posts. If you do not use anchor text correctly, you may not get the desired results. It does not matter how small or big the business is; getting even dozens of qualified leads in a week is no joke, and SEO can help you do that!

4. SEO Traffic Converts Better and Makes a Great Long-Term Strategy

If you compare SEO traffic to cold email traffic or paid ads, it converts much better than most of the other forms of traffic. However, it’s a long-term strategy, and you can’t expect thousands of visitors to your website from SEO in the short term, unlike PPC marketing. Almost every SEO company in Gurgaon, Delhi NCR, Bangalore or anywhere else would agree to this point.

5. It Can Drive Offline Sales and Boost Your Brand Value Too

PPC marketing can be great for driving impulse purchases, but when you want to build a brand name, SEO comes to your rescue. It can also assist in driving offline sales, as customers may show up to your outlet/office after reading good reviews about your products/services, which is rarely the case with other forms of marketing.

6. SEO Doesn’t Involve a fixed Ongoing Cost

Unlike PPC marketing campaigns, you don’t necessarily need to assign a fixed monthly budget on SEO once you start ranking for your desired keywords; of course, you can’t just sit and do nothing and hope to rank on 1st page of Google for months to come. However, you don’t have to put the same amount of money and efforts for maintaining your rankings as gaining them for the first time.

7. SEO is Cheaper Than PPC & Email Marketing

In relative terms, SEO is far more cost-efficient than PPC marketing and email marketing. In case of shooting a mailer to 500,000 subscribers, there’s always a fixed cost associated, but the results can never be sure of. In the case of SEO, everything is an organic process, and all that you invest in is the salary of your employees and SEO tools.

If you compare SEO with paid ads, organic results usually get 72% of the clicks, whereas the paid results get about 28%. And, even despite that the cost of PPC marketing for getting those 28% clicks is far more than SEO.

In a Nutshell

As you can see, there are quite a few benefits of SEO process on your brand. Apart from the five common benefits reported, which include getting relevant and high-quality content on your website, it also helps in establishing credibility and opening up possibilities of future syndication.

So, if you have a business to promote, it’s a no-brainer to invest time money and efforts on creating SEO strategies and executing them consistently to get long-term benefits.

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