SEO is one of the most effective digital marketing strategies that help you improve the search engine presence of your website. When you are running an ecommerce business, it becomes even more important to pay attention to SEO. To ensure flawless SEO, you have to keep an eye on different factors, and keyword research is one of them.
It is one of the most vital Local SEO Ranking factors that laid its foundation. It provides a clear direction for you to follow in which type of content you have to optimize on your ecommerce website. High-quality content is of no use unless relevant and effective keywords do not back it. Without it, you won’t be able to execute your SEO strategies effectively.
While doing keyword research for your ecommerce website, you should be able to differentiate between commercial and general keywords. General keywords can drive high traffic but do not have a particular intent. For example, if a person is searching for “shirts,” it means that he is at the initial phase of buying. You may also consider taking the services of an SEO company as it will make things easier for you. It is important to keep in mind your budget, location and needs while availing SEO services of the company. If your ecommere company is currently based in Houston, you can consider the option of SEO Company Houston as per your business type and requirements.
Long-tail keywords are known to be more effective for ecommerce businesses because of the clear search intent. For example, “shirts for men” shows that a user is looking to find shirts for men. It means that while optimizing your ecommerce website with relevant keywords, it is important to keep in mind the intent of your customers. It will impact your sales cycle positively and increase your conversion rate. Let’s find out the keyword research strategy for your ecommerce website.
Search Volume
One of the important things to remember while doing keyword research for an ecommerce website is to consider the search volume of your keywords. There are different online tools available now that will help you figure out how many users are searching for the keywords you are targeting. High search volumes also help to find out your ranking competition. You have to work with a realistic approach while comparing your ranking difficulty and search volume about the website’s domain authority.
Keyword Relevance
Even if you find high volume keywords that you believe will be able to rank them, you should ensure that it is relevant to your products. For example, if you have 15 qualified prospects as compared to 100 unqualified visitors, then who will add more value to your business? It is obvious that unqualified visitors will not buy anything from you, so you have to pay special attention to the relevance factor while doing keyword research. Remember that doing keyword research without considering relevance is just like firing a bullet aimlessly, which will not help you achieve your target.
Ranking Difficulty
You can use different keyword tools, including Ahref and Semrush, to find out the ranking difficulty of the keywords. It will help you analyze whether you will be able to compete with the existing search results or not. It also depends on the domain authority of your website. If your ecommerce website is new, then you should stay on the lower end of difficulty. It means you should target keywords that have low competition. It will help you improve your search engine visibility in less time. But you have to keep in mind the “relevance” factor in achieving your desired results.
Using Google Search Results
If you know how to use Google for keyword research, then it can save your time and effort. You can find the best keyword results through Google. To do it efficiently, you have to put yourself in customers’ shoes to think like them. Once you enter your product name in Google’s search bar, you will see Google’s suggestion. These suggestions show the search results that most of the users have searched. It also shows the search intent of users, so you can optimize your ecommerce website accordingly.
While using Google for keyword research, you have to be precise in your approach, for example, “men perfume.” It will help you find the most relevant and accurate results for your keywords.
Analyze Competition
While performing keyword research, assess the rankings of your competition. It will help you evaluate what you have to do to come on top and to accomplish your goals. It will help you streamline your SEO strategies and to channelize your efforts in the right direction. By spying on your competition, you will also be able to capitalize on those strategies that your competitors are not leveraging. It will help you find out which specific keywords they are targeting and what type of backlinking strategies they are implementing. By doing this, you will always stay one step ahead of your competition. Again if you are living in Houston, then you should consult Digital Marketing Houston to have a better idea of competitors.
Focus Long-tail Keywords
Considering broader keywords for your research can be more effective. While doing keyword research, you should look for long-tail keywords. It can be helpful in blog posts and product pages for your ecommerce website that will bring you the desired results. Long-tail keywords are also known to produce more actionable results than other keywords. Such keywords have informational intent that depicts what customers are thinking.
Conclusion
Proper keyword research builds the foundation of successful SEO. You have to take the right steps according to your ecommerce business type to improve your search engine visibility. Nobody knows better than you which type of products you are targeting, so you have to create SEO strategies accordingly. It will help you accomplish your business goals by considering the search intent of your target audience. Those days are gone when people physically go to the market to buy their products. To win today’s ecommerce business battle, you have to harness the relevant SEO practices to beat your competition and enhance your business growth.
