Social media has evolved significantly over the past few years and has been playing a significant role in the lives of people, whether it is for their personal use or for their business benefits, alike. In fact, the social media platforms that are available in different names, forms and features, are all very helpful for the business brands to showcase their products and promote their brands.
Having billions of active users all over the world, there cannot be a better launching pad than this for the businesses to promote themselves to a wider and more varied audience, targeted and otherwise. One can reach out to millions in a matter of couple of seconds, provided things are done correctly.
Pay to play nature
Social media today have become more like a “pay to play” kind of a thing. It is this nature of it that has made social media so popular at large. Considering all other social media channels, it is much easier for business brands to get in front of the people with their products and that too more organically on Instagram as compared to Facebook, its parent company.
It is facilitated even further with the use of numerous Instagram ad types. The good thing about these ads is that:
- Every type of these ads come with their characteristic features that are different from one another but all are extremely useful.
- Also, these ads allow the businesses to target their audience in a more robust and effective way.
- Most importantly, the businesses do not have to go out of their way and invest a lot of money on these ads.
All these features and benefits make it very tempting for the businesses to experiment with these ads and get the desired results more often than not.
Use of paid real estate
Sometimes, the paid real estate is all that the businesses need to find a suitable and most often a permanent place in the feeds of their ideal Instagram followers. Marketing professionals and experts like stormlikes.com use the power of such real estate to the fullest to make the most out of the social channels and its followers.
You can use anything from videos ads, photos to Instagram stories for your beneficial purpose as long as you make sure that these are relevant and meaningful to your business and your product.
Prominence of video ads
However, video ads have become largely popular and a huge aspect of Instagram for business. There are many different ecommerce brands that have made huge profits using these video ads when it comes to:
- Mileage of their ads
- Rate of conversions of visitors to potential customers and
- Increase in the sales volume.
However, this is not necessary a must-do or a must-have thing in your business marketing on Instagram, but most of the businesses are continuously promoting their new features and products in order to gain more business this way.
Therefore, get on and get going with the Instagram ads to keep yourself ahead of thegame and your competitors get a chance.
Author Bio: Karen Anthony is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.