IA, serverless, tomorrow’s networks, intelligent interfaces, marketing experience are the five trends put forward by the technology for the next year. Encourage CIOs to prioritize the customer, reject the status quo, remain open to change and focus on value. It is on these bases that Code Creators is relying on to distinguish its five new tech trends for 2020 with a slogan ‘Go beyond the digital frontier’. In this blog post, we have discussed the five significant trends that, according to the analysts, should combine to condition future transformations in the next 18 to 24 months.
Artificial Intelligence (AI) – The Smart Business Fuel
According to a survey of about 2,000 companies by Forbes, 57% of respondents thought that artificial intelligence would radically transform their business in the next three years. Globally, this average rises to 61%. The transformation induced by the IA revolves around three topics: the design of business models, the way of thinking the customer relationship and the improvement of operational excellence. In addition, new use cases are emerging with AI. In the field of risk, for example, in banks or insurers, it is likely to meet the problems of the fight against fraud, in-depth knowledge of the client or quality of data required for decision-making. AI can also be useful in skills management, when looking for talent, for example. Such ambitions will, however, have to go with a strong vigilance on the questions of ethics, solidity and explicability of the algorithms. However, there is still a strong culture deficit around AI. The growth of solutions based on this technology will lead companies to strengthen their skills in the fields of data science, algorithmic and mathematics, without neglecting UX skills so that future AI can interact fluidly with humans.
NoOps in a Serverless World
Let’s be clear, NoOps means No Operations and serverless is very good for communication, but in reality, it’s completely different. There are fewer and fewer low-level operations and servers in companies, of course, but there are actually more and more elsewhere. They are simply hidden. Up to 70% of IT budgets were so far absorbed in operations. Lower storage costs, outsourcing of operations and the cloud can optimize these expenses, in a sector often subject to significant budget restrictions. The arrival of serverless architectures captures the attention of as a way to accelerate their automation strategy. The promise of NoOps fascinates them, with fully automated IT operations requiring few people. The serverless market accounted for $4.25 billion in 2018, and it is expected to be of an estimate of $14.93 billion by 2023.
The Networks of Tomorrow
It was considered for years that the network was an acquired subject, but IoT changes the entire game. The Internet of Things has been exploring the number of entries on the networks, and they cannot keep up. To provide an answer to this problem, business enterprises can count on several emerging solutions, such as fleet management software, or MDM, the decentralization of resources with edge computing, virtualization but also, soon, 5G. The latter represents a radical challenge to investment in the company, according to the firm. The number and diversity of connected objects will be a real security challenge; managing devices connecting to a corporate network, updating policies, preventing the risk of data leaks or targeted attacks. Business organizations will need to develop their expertise in this area to design, deploy and operate the infrastructure required for this paradigm shift. Professional resources are still rare in the market, which therefore involves training plans aimed at the serious rise in skills. Regarding timing, CCI expects 5G adoption by around 25 operators worldwide by the end of the year. In Canada France, the government has a roadmap for industrial pilots in 2019, the allocation of 5G frequencies in early 2020 and the coverage of major transport routes by 2025.
Doped with artificial intelligence, the interfaces of tomorrow are brought to understand and assist man in his various tasks. In business, they are likely to bring additional expertise. This is particularly true, for example, in the field of medicine. With the medical literature doubling every four years, it is impossible for a doctor to carry out his day-to-day job while keeping abreast of technological or methodological advances. There is, therefore, a real need for assistance on these issues. With the progress of AI to analyze natural language, feelings or writing, more and more companies are going to look into this subject. According to CCI, the market for my voice recognition could represent $22.3 billion in 2024. By 2022, sensory computing and software for analyzing emotions could reach $41 billion.
The goals of this potential acceleration are multiple. Smart interfaces could be used to learn about offline consumer habits through smartphones and other connected devices that we bring with us daily. Based on these habits and preferences, companies will be able to customize the products and services provided. In the company, the performance of logistics networks could be improved by helping employees in their decisions and their operational processes. 5G, edge computing and IoT will again be vectors for the development of these interfaces. It will, of course, be necessary to ensure certain risks in the implementation. The explanation will once again be a major issue in answering questions of ethics and regulation. The security of the data collected will also be essential for the development of intelligent interfaces.
The Reimagined Marketing Experience
More than ever, in marketing, the product alone is not enough. The experience that accompanies it is paramount. You have to be able to know when the right time to address a potential customer is. Marketing is at the confluence of all technologies. If previously, commercial managers relied heavily on external agencies, they rely more and more on their CIO to reintegrate the customer experience and regain control of consumer data. By relying on analytical and cognitive tools, salespeople will be able to experiment and think about the best possible method.
Companies will have every interest in not forgetting the 3Ds, i.e. data, decision and dissemination. The collection of relevant, varied and qualified data is the essential starting point. Their aggregation helps develop a better understanding of customers, their preferences and individual behaviours. Audience management tools, customization and real-time targeting engines help define which content to push to which client, when, and on which channel. Artificial intelligence will enhance customer knowledge. Inventory management tools help ensure that the desired product is available. Once the transaction is completed, the customer’s sentiment analysis continues to prepare for the following interactions. The set contributes to improving the overall experience before, during and after the purchase process.
This blog post is sponsored by Code Creators, which is the leading IT service provider in the Canada. Code Creators is one of the most well-reputed software development company within the industry, known for helping countless small and large companies in discovering their true technological potential and enabling them to reap the best of prosperity and profitability from it.