In today’s connected world, the opportunities to take your business global are endless.
With online retail constantly booming, millions of shoppers now begin their product searches online.
Amazon has become the leading e-commerce store, with more than 2 billion monthly visits from desktop and mobile platforms, according to Statista.com.
Moreover, the retail giant generated nearly $70 billion in total net sales during the third quarter of 2019, up from the preceding quarter by a significant margin.
While Amazon may seem as an ideal platform for ecommerce businesses in the hope of getting the share of Amazon’s traffic, it is not that simple. The competition on the platform can feel overwhelming and tough, leaving many businesses unsure of their success.
But don’t let this scare you off. It can be challenging to compete with sellers who have high rankings, but there are a few ways to make your mark in the crowded webspace.
In this blog, I have shared six ideas that will help draw optimal benefits from the highly rewarding and profitable platform. Here are the strategies that you can implement to succeed at Amazon.
1. Never compromise on quality:
As Henry Ford said, “Quality is doing it right when no one is looking.”
People may sometimes feel to sacrifice quality in order to sell a product faster; they are actually hurting the business, their customers, and themselves. While low-quality products may result in high returns initially, you will get poor reviews, which will badly affect your seller account in the long run.
Whether you are offering a product or a service, it should deliver value for money and satisfy customer’s expectations. Whatever you sell becomes your brand, and it becomes more critical as your business grows in the future.
2. Use Fulfillment by Amazon:
To succeed at Amazon, it is vital to set up Fulfillment by Amazon (FBA). Amazon has a reputation for offering high-quality products and quick delivery, which is the primary reason the company attracted so many loyal customers. You can leverage the services by Amazon through FBA and boost your sales.
The Fulfillment by Amazon is a service designed for sellers to ship their items to the Amazon warehouse before the store ships it to the buyer.
Amazon manages the delivery, customer service, and returns for a fee. It gives you time to focus on other things that matter to grow your business.
It can also be an excellent way for people to create wealth with the freedom to do other things they love. As Amazon takes care of behind-the-scene work, you can focus on other important stuff and even work at your regular job. There are many places from where you can get Amazon FBA coaching to understand and enjoy the fruits of this service.
The fees can be high, but it can be justified given the cost of packaging, product shipping, and the efforts involved in taking best care of your customers.
3. Invest in Amazon PPC:
Amazon pay-per-click (PPC) is an essential strategy to get your product in front of consumers, especially if you are a new seller. It’s easy to lose focus in the sea of similar products, but with the Amazon PPC campaign, you get the chance to occupy the front page and drive sales.
It boosts your listings for specific keywords and works similar to advertisements on other platforms. You can look at the analytics and observe the keywords that perform better once you start a PPC campaign. It will cost you some money, but once you gain the momentum and list your product on the first page, you can drive sales and reap the benefits.
4. Start with low-competition products:
If you are new to Amazon, the best way to make a name in the competitive marketplace is to offer products with low-competition.
After making a brand name and getting some positive reviews, you can provide high-competition products and establish yourself as a leader with customer care, quality product, and low prices.
This strategy can also make it easier for sellers to win the Buy Box, which is critical to improving product visibility. Consequently, it will improve your seller rank and grow your business on the platform. The downside to this tip is that you will need to conduct thorough research because there are no proven sales records and inadequate Amazon market data.
5. Never compromise on customers service:
The key to success in any business is to keep your customers happy. You will need to be on your toes to solve customers’ issues and answer all their queries on time.
Amazon expects you to answer customer questions within 24 hours; otherwise, it will throttle your seller rank and reduce your account merits.
To ensure happy customer experience, link your account to your smartphone, so you instantly get all your notifications. It is also recommended to enter tracking information because only you will lose the credit in case of delay.
6. Know your competition:
A great way to succeed at Amazon is to research your competitors and see what customers hate or love about their products.
Read the reviews and make sure you avoid the competitor’s pitfall. Even if your store is doing great business, it is always wise to know the strengths and weaknesses of your competitors.
You can also find the keywords they are ranking for by conducting a reverse ASIN search on their products.
Selling your product on Amazon is a great way to access the global market. The competition can be fierce but with the right strategies, you can beat the competition and take your business to new heights.
About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates.