Mobile app development has been experiencing a golden age for a couple of years now.
With a number of new mobile devices hitting the store shelves almost every day, app developers and vendors are having a field day and can expect things to get even better in the future.
The numbers are great, but all this also means that the market is fiercely competitive and that you have to find a way to stand out from the crowd if you want to capitalize on this growth trend.
Social media is a powerful channel to reach out to your target audience and present your app to them. Here are a couple of strategies that work.
1. Encourage User-Generated Content
Generally speaking, 83% of customers are more likely to trust their peers, even if they don’t know them personally, than brands.
That’s exactly what makes user-generated content (UGC) so powerful.
When it comes to social media channels, all this makes even more sense because they’re an excellent outlet for real people to tell their stories about how your app improved their lives. They can even illustrate the progress with pictures and videos.
Naturally, user-generated content is effective only if it’s genuine, so make sure that the users who put in a good word for you do that sincerely.
There’s nothing wrong with encouraging them to do so, by offering some incentives publicly. You can, for example, offer a free trial of your app or a reward in return for a testimonial. Different kinds of contests are also a completely legitimate way of obtaining UGC.
It’s also worth noting that UGC can significantly humanize your entire approach and spark conversations with your followers. All this will lead to building a stronger community and user base.
If we bear in mind that only 40% of mobile users browse through the app store, it’s clear that it’s much more effective to host reviews on your social media channels as that way you can expand their reach.
Finally, if your app receives a good review from an official reviewer or is featured on a list of top apps, make sure to share these accomplishments on social media.
2. Leverage Paid Ads
While user-generated content is almost free, you still need to pull out your credit card and invest in your social media marketing if you want to achieve a greater reach and present your app to a wider but yet targeted audience.
Ever since Facebook decided to show its users more content created by their friends and family back in 2018, organic traffic has been on the decline. This means that, for example, the average reach of a Facebook post was down by more than 2%. Also, only about 5.5% of your page’s followers will be able to see your posts.
Luckily, this social media platform has a very advanced and granular ad targeting option, so that every cent you invest in your paid advertising efforts will be worthwhile. The same applies to Instagram, as you can take advantage of its numerous types of ads such as sponsored posts, stories, video ads, IGTV ads, carousel ads, or shopping ads.
There are also different objectives, and you can even pick so-called “App installs” that get users to install your app after they see your ad.
The thing is that you need to fine-tune your paid ads strategy properly, and for that, it’s best to have a digital marketing consultant to help you out and make the most of your budget.
3. Tap Into the Power of Influencer Marketing
Influencer marketing has taken the world by storm.
No wonder when this strategy can help you raise awareness about your app among your target audience so quickly.
By teaming up with an influencer from your niche, you can get them to review your app and promote it with their followers. When it comes to the effectiveness of this approach, it’s best to go for micro-influencers, that is, those who have smaller but highly engaged followings of up to 50,000 people.
Their secret lies in the fact that they are enthusiasts who managed to amass their following not by being celebrities or household names – but by being truly invested in the field of their interest or expertise.
Since they are already established experts who have built relationships, loyalty, and trust with their fans, you don’t have to start from scratch. Besides, the fact that they’re not celebrities means that their services and support don’t come with a hefty price tag.
These three strategies can help you promote your app on social media and make sure that your target audience knows about its benefits and unique value.