Have you heard of influencers recommending you a product now and then? Well, if you know who they are, then it is time to understand what happens.
Influencers are it micro, mega, or Nano are all a part of SEO and Social Media Marketing strategies woven out by different companies. To market their product, they use these unique techniques. If you want to know more about the top social media trends, then here are some latest and new social media marketing trends 2019:
AI is taking the whole world by storm and is making our lives much more straightforward. It can now understand the customer’s behavioural pattern and also analyse its search pattern. It can help find people the kind of services they want. So, all the data that has been put up on social media platforms abut a particular product is scanned by the AI algorithms to provide the best to the customers. Include the Artificial Intelligence in your SEO strategy template 2019. It has been projected that if you start using AI for your product marketing, you will be able to save much more inputs for an optimized growth in sales and also standing out.
Chatbots and Social Media Apps
According to a leading survey, 25% of customer services is going to be trough chatbot technology by 2020. So you must be understanding the latest SEO trends in 2019. Chatbots are one of the top digital marketing trends right now. Facebook Messenger chatbots are lucrative, and the business that market using the chatbot technology earn almost 60-80% of the open rates within 50-70 minutes. You can expect a lot of engagement from these chatbots, and it is easy to build a Facebook messenger chatbot. This is a new face of email marketing and is one of the current trends of social media marketing.
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Do you know videos get more engagement than posts on Instagram? Yes, video marketing is one of the current trends in social media. If you are a digital marketer or a social media marketer, then you need to keep the video marketing strategy ready in 2019. You can make an interactive video, a vertical video like IGTV on Instagram, a vlog, mobile-friendly videos, remarketing of the video, sharing of the promotional videos and making videos for separate social media handles.
If you are endorsing a smartphone, what is the best way to describe its features? By making a video from that smartphone. This trend has been followed by giant companies like Apple, Samsung, Oppo, etc. If you want to grow the social media fever, then you need to do a live video whenever your product launches. This is an excellent way for publicity.
So set goals about what kind of videos you want to post. Create short teasers or 30,40,50 second videos so that they can be displayed on various social media handles. Also, try impressing people in the first 10 seconds.
Personalization and Authenticity
It is high time you realize the fact that being authentic is the only way to be successful in social media campaigns.
When you are marketing about your product, show people the hard work behind it, the behind the scenes, the raw output, the channelized sources, etc. If you have no material in your product or no personalization, nobody is going to buy it.
Try to build a unique relationship with the brand and customer because, in the end, the customer should end up buying the product.
Show love and care to your audience, and that will make them loyal to your product.
Visual Search has taken up the User experience up to a notch. A lot of companies like Myntra, Amazon, Google, etc. are now allowing users to upload a picture so that they can conduct the search and get back to the users with similar results to the picture.
Pinterest was on the visual search for quite a long time, and then a lot of others came up with similar ideas. Google has Google Lens, which can identify anything like a card, book, apparel, painting in a museum, a person on a billboard, landmark or a building. Social Media marketers can gain out of this latest social media trend and exploit this to draw the consumers to their product.
This is another social media trend that has set on fire recently. Do you depend on smart speakers and voice assistants all the time? All the Apple users might depend on the vintage Siri while the Android users either find Google Assistant or Cortana. So, since we have all decided to go smart with our lives, the current social media trends and SEO trends have gone smart too. More than 50% of all the searches will become voice search by 2020. So it is high time you start prepping up your content for voice search.
So how do you cope up with the SEO? Here is the catch, instead of thinking about what people might type as keywords, think of keywords what people might speak. This small difference can give you a lot of clarity on how to work upon Voice search SEO. Make your digital marketing trends 2019 around these new features.
A lot of companies have already included voice search in their digital marketing strategies, and we think you should too. Very soon, they might introduce AdWords for audios too- like in smart speakers. Alexa might tell you the weather updates which might be sponsored by her sponsor.
So, start rolling and working towards your audio content too.
In addition to all these, start making content for mobile users.
The social media technology trends for your business should include content for micro-moments. People are spending around 3 hours and 35 minutes on their phones. People make decisions based on these micro-moments within seconds. You should be able to deliver your message clearly in those seconds.
Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies.