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4 Ways To Find Out Whether Your SEO Is Actually Working Or Not

4 Ways To Find Out Whether Your SEO Is Actually Working Or Not

In today’s digital world, any product, service, or info is readily available to the consumer through mobile phones. Now you can sit in the comfort of the couch, and your job is done within a few clicks. There is no need for those serpentine queues near the billing counter or wasting time in the snarled-up traffic of our cities and towns. Thus, reaching potential customers through the internet is a must for every business. 

People get information and take the advice of influencers from social media; those who are in immediate need tend to do a google search first. Therefore, a precise, navigable website that loads faster is the need of the hour for every business today.

But, we have billions of websites, and getting noticed via the search pages is getting tougher. People are more likely to click those sites on the top, or at least on the first page of result pages. It is SEO (search engine optimization) that helps you in making it to the top portion. It is essential because around 53 percent of traffic to the website comes through organic search. Moreover, a high rank implies that your company is more credible and trustworthy.

Realizing the significance of SEO and hiring the services of an SEO company does not guarantee a good rank. Every business owner today needs to be tech-savvy and should know the right parameters for checking the effectiveness of the SEO strategies used. We discuss below the effective ways of finding their performance.

Organic Keywords

Users need to type in a few words or phrases in their search queries. If the typed words match the website content and the context is relevant, the chances of appearing on the first page of the SERPs (search engine result pages) are high. These words are the keywords, and the number of keywords for which a site has a rank among the top hundred is an essential factor for determining the SEO performance. Using tools like Moz’s keyword explorer, one can find appropriate keywords and use Ahrefs and SEMRush for tracking keyword performances.

But, you can have many keywords on a single page. It leads to keyword stuffing, which is web spam, and the search engines could penalize you by decreasing the rank score. The primary keyword should be limited to one or a maximum of two pages. When users type in their queries, search engines find sites and pages that are relevant. Therefore, one can have keywords on customer satisfaction, new product launches, etc., in the blog pages. It is advisable to hire blog outreach services if you are not regularly coming up with blog content. It is also the place where you can get and provide links and referrals.    

Web Traffic

SEO web traffic is one metric that you always need to measure. It is the number of visits that a site gets through organic searches and backlinks. It is the best indicator of SEO performance as most of the sales cycle starts with a visit to the site. 

You could directly calculate organic traffic through Google Analytics. It is also possible to measure the user session, the actions taken by the user, etc. With the Alexa tool, you get a traffic ranking, which indicates how much traffic the site has compared to others. One must bear in mind that search engines change algorithms, and there are constant changes in market scenarios. These can fluctuate web traffic. Thus it is advisable to combine traffic outcomes with other parameters like actual sales, conversion rates, keyword ranking, etc.

Conversion rates and bounce rates

As a result of implementing a successful SEO strategy, there should be an increase in your leads and sales numbers. Ranking for keywords can bring more users to the website, but you need to engage and impress them. It depends on various factors like site loading speed, navigability, relevant information, and suitable calls-to-action at the right place.

One of the factors that indicate a better user engagement is the session duration. The longer the users stay on the site, the more are their chances of conversion. They should be able to reach various pages of the website easily. Advanced SEO audits allow you to find session timing for individual pages, so that you can improve it. For e-commerce businesses, the number of pages visited per session is more important. If users click your site and quickly go back to the search page, it implies you have a high bounce rate. So, as part of SEO, you should be enhancing content quality, and reconsider your targeted keywords.

For organic traffic, an average conversion rate of 16% is standard, and the bounce rate can be 26-40%. One can measure and track all SEO metrics related to leads and conversions using Google Analytics.

Website Health

A website should be error-free from an SEO point of view. Issues, such as HTTP/ HTTPS redirect errors, duplicate meta-description tags, broken links, etc., adversely affect the site ranking. At times, the search bot may not access pages too.

Even though it has become compulsory for every business to do SEO, they should not be over-optimizing it. It would be best if you did not stuff keywords, buy links, spam blogs, etc., for increasing site visibility. Similarly, cloaking, overusing tags, and hiding content will attract SEO penalization. Site audits with tools like Ahrefs give a heath score, and you will be able to pinpoint problematic areas.

Final Thoughts

Measuring SEO efforts require continuous monitoring. Minor changes in the website could lead to lower ranks. Moreover, search engines introduce changes in algorithms, so you might need to update keywords as per changes in user behavior. You also need to check every KPI regularly and should not be bothered about small fluctuations in the ranking. It is essential to keep in mind that to make a website attractive to the buyers, it requires high-quality, relevant, engaging content and fast-loading speeds and seamless navigability.

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