Business today is much different than it used to be in the yesteryears. Things today are way more complicated than they used to be. A person does not trade one item for another. The service sector has become the primary source of business these days.

Services of different kinds have now turned into products. Amongst all of this is the matter of CRM. CRM is the life force of any successful business today. If you want to be absolutely sure that your customers are happy, then you need a decent CRM for the same.

So what is a CRM?

CRM stands for Customer Relationship Management. The basis of a CRM is to ensure that the final user of your products and services, namely, the customer is absolutely happy. Customer satisfaction is the key to success in most cases. Now, while it is absolutely necessary to ensure that the customers of your business are happy, you have to also keep a tab on how to do it.

Multimillion dollar companies, or even companies that are doing relatively okay, have more than one customer. And their number runs in hundreds, if not thousands. So, how do you make sure that each and every single one of your customer is happy?

Like everyone in an intelligent world do, you rely on the sanity of software. Technology is the hand of God. It is a blessing that we have gifted to ourselves. This is where CRM software’s too come into light. They make managing customers and their requirements an absolute breeze.

Using SalesForce

So, in the recent few years, SalesForce has emerged as one of the highest-ranking CRM software developers in the world. They have a few highlights:

Pros of the SalesForce CRM

Offers a dynamic dashboard

The SalesForce CRM is very adaptable. It offers a dashboard from which the company can manage and run the software for their own business. Each business might have a different requirement and so, when a company uses the SalesForce CRM they can do it easily without any hassles.

Very User-Friendly

This CRM is not at all difficult to use. It is so easy and intuitive that even nontechnical people can handle it effectively. Not everyone has the digital acumen, do they now?

Reports generation

The software makes it very easy to generate reports. This helps in keeping track of how the business can be run and what all can one do in order to ensure that their customers are happy. Reports help in trend observation to facilitate modified behavior patterns.

Cons of the SalesForce CRM

It’s not all hunky dory in CRM town. There are a few cons that make it difficult for the SalesForce CRM to become the best solution in the market.

Hard to manage Administrative features

Sometimes, the simplest of things turn super complicated because the administrative dashboard is a little difficult to control. It makes the entire job twice as hard. The whole objective of software is to make the life of the user simpler. However, with the SalesForce CRM, things can look really muddy sometimes.

Sorry Support

The support of the technical team isn’t top notch. So, while you might never ever need their support because the software is so seamless, in the off chance that you do, it might not be that smooth a sailing. The process of getting support is slow and frankly, unpleasant.

On the whole

The pros definitely outweigh the cons. This CRM system has been loved by the people all over the world for having been one of the most seamless and effective tools in managing customer relations. Our overall verdict would be tilting towards the positive recommendation because nothing in this world is perfect. And of the imperfections that we’ve seen this one seems to be the best of the lot. So, if you’ve been thinking about getting yourself one, this might be right up your alley!

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By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.