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Avoid these 5 Mistakes When You Are Promoting Your Mobile App

Avoid these 5 Mistakes When You Are Promoting Your Mobile App

You have taken years to think for a mobile app idea that works. You take more months to create your mobile app. That’s a lot of your hard work, time and investment.

But do you know all this can be a waste if you don’t know how to promote your mobile app?

Mobile app marketing is a great way to build an audience for your app who are looking for an idea like yours. And if people don’t know that your idea exists, how your app can be successful? 

When starting mobile app promotion, we usually follow the best marketing ideas to grow the audience reach, but some steps can put a major wrench if you don’t avoid immediately.

Let’s figure out.

Starting without a Marketing Plan

You cannot build your office setup if you don’t have any idea which location to choose, what furniture will best fit in and how-to setup the workplaces. Similarly, your mobile app needs a construction plan before you make it live.

This plan includes the demographics of your audience, their gender, age, and interest. When it comes to your app, think of the specific issue that your app solves and resonate it with your target audience. 

This will help to plan your marketing campaign according to your audience interest. Every mobile app development company in Dubai start with a pre-strategy before launching its app in the market.

No Social Media Marketing

Social media is a diverse platform to kickstart your app promotion strategy. If your app is completed then social media is the best platform to reach a wide scale audience since 70 percent of the audience rely on these platforms to explore their interest, knowledge and best apps idea.

It’s a free solution that can bring prospects for your app. Tools like Instagram is fruitful to highlight the best-selling feature and to use it a short video to grab consumer’s interest. You can also use audience reviews or testimonials to pique the interest in your app.

Ignoring the Customer’s Feedback

The feedback, ratings, and reviews you received on your app store is the best to optimize your app accordingly. If you ignore the feedback and don’t revert to the dissatisfied customers, there are less chances for your app to scale. But if you make your customer happy by resolving their complaints you’ll become word-of-mouth in positive means.

Thinking your app is similar to Desktop

The feedback, ratings, and reviews you received on your app store is the best to optimize your app accordingly. If you ignore the feedback and don’t revert to the dissatisfied customers, there are less chances for your app to scale. But if you make your customer happy by resolving their complaints you’ll become word-of-mouth in positive means.

If you think the desktop version of your app can work great on mobile, then you’re confusing your target audience. Mobile screen is different than that of the desktop. It supports different UI, different fonts and elements.

The best apps are tailored to smartphone preferences completely. It won’t allow you to scroll like a desktop screen. If you’ve worked with any you mobile development company in Dubai must have come across the different approaches for mobile and desktop sizes. 

Over Promising what your app doesn’t fulfill

Sometimes for the sake of marketing, app owners exaggerate the features that don’t comply with the app and that’s worst. It disappoints and turns off the customers.

So, the description on the app store and play store should include only what your app does. If you overwhelmed the features, it will bring negative reviews to your app and can kill your sales. The better way is to include screenshots of the features you wrote with the right description.    

Conclusion

Your mobile app marketing is as important as your mobile app development. Both go hand in hand. It’s not recommended to work on one side only. Therefore, never commit these top five mistakes when you’re creating your mobile app. It can hurt your app idea in the long run.

If you want your app to be successful, a wise act is to learn from others mistakes rather than falling in the same pool. It will save your effort, time, and investment.

If you want to share your feedback, let’s interact in the comment section below.

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