Either you want to sell products or gain more subscribers; social media is an ideal choice for marketing your brand. Adopting the majority of social media platforms like Facebook, Instagram, Twitter, and others will provide the optimal way to connect your target market. This powerful tool builds a recognizable brand, which further helps gain and retains followers. Executing the different strategies of social media will collect leads and help you find people interested in your company. When a marketer of an online marketing agency makes a special offer or shares news, these leads will keep you in touch with potential customers.
Social media creates an effective way for everyone to communicate with other ones. That’s why; customers and businesses can directly interact with each other by asking questions, reposting each other’s content, and working on forming relationships. For example, the experts of a top leading SEO Company in Bangkok also provides the services of social media engagements.
Consistently, by leveraging the power of social media methods, you can engage your target audience and boost awareness. This helps to create a robust network of followers who are not only loyal but also eager to buy services from you. In the meanwhile, this write-up will come up with some cost-effective ways to promote the brand using social media.
Table of Content
Different Ways to Promote Brand Using Social Media
- Develop Your Marketing Personas
- Organize Contests on Social Media
- Promote Brand Through Deals and Promo Codes
- Embrace The Post With Visual
- Post Regularly
- Share User-Generated Content
- Leverage Influencers
- Monitor Constantly
- Overall Takeaway
Different Ways to Promote Brand Using Social Media
Develop Your Marketing Personas
A well-crafted buyer person enables you to personalize your marketing on a large scale by cultivating core target groups of your customer base. A buyer persona is a model that defines your typical or target customer, which is based on thorough audience research. This persona includes basic demographic details, behaviors, goals, name, age, hobbies, and buying patterns. So, create multiple personas for your own marketing efforts. By starting with the company’s customer base and mapping them to the different social media networks, a marketer of an SEO agency can establish certain brand awareness. Creating marketing persons will make it easier for you to think of your customers as real people and to consider their wants and needs as you craft your marketing strategy. This enables you to craft compelling, targeted messages that communicate directly to each customer group.
Organize Contests on Social Media
A contest is a suggestive way to promote your brand and its particular products and services in the market. By running or organizing a contest on social media platforms, you cannot only maximize the benefits but can drive audiences’ attention towards your product. Make sure your contests are enjoyable, simple, and keep the participants entertaining.
While organizing such activities or posting the contest flyer on social media, announce prizes for winners, so people get more eager to participate in such contests. Define these contests with tag words like “Get a Big discount”, “Earn More Coupons”, “Win special Surprises”, and others will create loyalty towards your brand in customers, which further helps you in generating leads in the long-term. Make sure the gifts as a prize to the winners are branded, unique and useful for them. This is absolutely the right approach to spread relevant information about your brand among your users.
Promote Brand Through Deals and Promo Codes
Giving away deals and promo codes are a proven and excellent way to promote your brand on social media. By providing exclusive deals to your customers on social media regularly, they remain engaged and make them feel special. Focus on queries like how you can personalize the whole concept of offering discounts & promo codes or how you can attract them towards your brand. By presenting discounts on birthdays, holidays, festivals, events, putting names of discount credit cards, and more, you can turn loyal towards your brand in the long term.
Often, discounts are used for volumes of purchases, cash payments and seasonal discounts. So, sharing your various discount coupons and deals through social media will not attract the customers but allow them to make a purchase with your brand.
Embrace The Post With Visual
Playing with visuals on social media can encapsulate your brand’s identity. Visual content like themes enables your brand to make a stand among top leaders and make it unique by differentiating values. The human eye loves color, which can increase a person’s willingness to read more content. The infographics, charts, maps, and dynamic visualizations are the most direct way to create a long-term relationship between audience and businesses. Across the globe, many brands are embracing the power of visual data and implementing social command centers. Visual commerce has the power to differentiate the brands online. It makes it easier for consumers to inform and keep them inspired with its attractive content. Adding color and imagery to your CTA’s will increase the attention of your consumers.
Since social media influences your audience, it has become easy for them to recognize you. But, keeping yourself off from users’ news feed or irregular posting can damage your efforts. So, increase you’re posting frequency as it will enhance the activity of your audience and keep them engaged. Tweeting in the morning provides more responses than doing it in the evening. This will also help you to get more engagements if you post twice a week instead of 5 times. It is essential to keep the optimal time of posting as it engages users’ attention and helps to earn more followers.
Share User-Generated Content
The user-generated content (UGC) is text, images, videos, reviews, and many more, which is created by people instead of brands. So, as a brand, you can share such UGCs on their own social media accounts, website, and other marketing channels. Posting testimonials or reviews on your website can positively depict your brand and strengthen its identity. Also digital muscle provides best Google penalty service.
By sharing such content with your own audience, you cannot only boost credibility in the process but also give your brand a space stand among top leaders. Combining the immediacy of Stories with the staying power of Highlights will create a lasting impression that lets potential buyers stay in touch with your brand. Therefore, to grab the benefits of word-of-mouth on social media, share similar user-generated content.
In order to build a respectable social media following, considering influencer marketing is the next step to create brand recognition. The influencer can associate the audience with your brand more closely. According to statistics by ION published on Forbes, “Around 71% of consumers are more likely to make a purchase based on a social media reference.” By following target influencers on their main social channels, you can interact with their updates and sharing their content. So, pitch a campaign that develops your brand’s image while benefiting the influencer.
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Monitoring your different social media monitoring strategies helps you ensure that you do not miss opportunities to build brand identity. You can track company-related keywords to pick up on their posts and strike up a conversation. This helps to uncover engagement opportunities and openings to discuss your business. It is beneficial for both branding and public relations as it opens doors to resolve issues and answer questions, explaining your business’s positive characteristics. So, work on this and accelerate your social media brand-building efforts.
Social media is an active marketing channel to promote brands. You need to understand social media audiences in order to achieve more. The tips mentioned above come under SEO services that will help you in getting more engagement and sales for your product. In addition to this, these tips will help you to find more opportunities to promote your brand, goods, and services once you are connected to social media. So, provide your audience with a valuable incentive and allow them to make more participation and offer more visibility to your business.
I am Sawittri Puttanapun working as a Marketing Manager at “Digital Muscle” a well-known SEO Company in Bangkok. I am passionate about writing about various prospects related to Website design and Digital Marketing.