We’re blessed to be living in a time when marketing doesn’t have to be about gigantic hoardings, pamphlets, or essentially television-based advertisements. There are many digital platforms that promise better marketing and have a wider reach than so many of the traditional ways combined.
Knowing a few things about e-commerce marketing can help you explore better opportunities to market your e-commerce website and the products you sell. So, without any further ado, let’s find out more about e-commerce marketing.
- What is E-commerce Marketing?
- Types of E-commerce Marketing
- 1. Social Media Marketing
- 2. Search Engine Marketing
- 3. Email Marketing
- 4. Content Marketing
- Latest e-commerce marketing tips that work
- 1. Earn loyalty from your customers
- 2. Personalization is the way to go
- 3. Make Your Website Responsive
- 4. Leverage video-based content
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What is E-commerce Marketing?
E-commerce marketing is the use of search engines, social media, emails, etc. to create a campaign that can fetch more people to your e-commerce website or result in better sales of your products. Sometimes, people confuse e-commerce marketing with digital marketing and use the two terms interchangeably.
If there’s a need to draw a distinction between the two, it is apt to say that while digital marketing is an umbrella term, e-commerce marketing is a more specific area that is exclusively meant for e-commerce websites. Nevertheless, digital and guest e-commerce marketing are all about leveraging digital channels to provide value to consumers while also growing a business.
Types of E-commerce Marketing
If you’re planning to make use of e-commerce marketing for your online business, the following types of e-commerce marketing will help you identify the best one that works for your business. Here are some of the most useful types of e-commerce marketing techniques.
1. Social Media Marketing
Social media is thus far the best means to reach a wide range of audiences. It makes complete sense and is proven by the fact that you find every other business on platforms like Instagram, Twitter, and Facebook to showcase their products and interact with more people in ways that have them hooked to the brand.
However, it is important to figure out the right social media platform for your business. Being on every platform might not be as useful, and might just cost you more effort for no significant benefit.
One of the most versatile platforms is Instagram, especially if you plan to communicate with your audience majorly through images. Facebook is equally rewarding, however, whether or not you should use Facebook for marketing your business depends on the age-group you plan to target. With a few tips about social media marketing, we’re sure you get the gist of what it means.
2. Search Engine Marketing
Search Engine Marketing is predominantly about SEO, which is an abbreviation for Search Engine Optimization. SEO is a bunch of tactics that help websites or pages rank on the first page of Google, because when people look for information on Google, rarely do they go to the second page of the search engine. This works based on Google’s ranking algorithm and might need a little bit of research or expertise.
Paid advertising like pay-per-click and other product specific campaigns are also a part of search engine marketing. These yield the best of outcomes when you work with SEM experts. Chances are that many of your competitors are already running pay-per-click campaigns. The best way to outdo your competitors is to run one such campaign with the help of an expert search engine marketer.
3. Email Marketing
e-commerce email marketing is yet another type of e-commerce marketing that can help a great deal when done the right way. The first step to running a successful email e-commerce marketing campaign is coming up with a relevant email list. This list should be created with diligence.
You can offer monthly newsletters to have subscribers. This will allow you to send discounts, seasonal offers, and much more to your customer’s inbox. Making these emails personalized helps even more. One good thing about email marketing is that you can automate the emails that are to be sent.
4. Content Marketing
Content marketing is using blogs, articles, and videos to communicate about your products and business with your potential clients. A well-written piece of content can add more impact to the audience. Content also allows adding keywords in the product description so that it reaches more people who use that specific keyword.
You can include blog posts relevant to your products, well-crafted product page copy, and also focus on guest posts on relevant and powerful websites in your content marketing strategy. If you’re wondering what guest posts are, they’re similar to blog posts, but they’re posted or published on other websites, which helps your e-commerce website earn a badge of reliability from search engines. You can go for guest post service if that suits your business.
Latest e-commerce marketing tips that work
E-commerce marketing has become quite the trend now, and rightly so. If you plan to start with it on your own, a few easy tips can help you get started. You can work on one tip at a time to integrate each of them into your e-commerce marketing seamlessly. With that said, there are some of the basic yet very effective e-commerce marketing tips that can contribute to the growth of your business sales.
1. Earn loyalty from your customers
Being noticed helps you introduce new customers to your products. However, what helps in retaining them is working on certain aspects that convince them to be loyal to your products and brand. You get loyalty in return when you prove your loyalty and responsibility as a brand to an individual who is in your products.
For most businesses, some of the few helpful techniques for this are offers and discounts that are offered to customers who make repeat purchases. You can also offer discounts on special occasions like birthdays and anniversaries. If you’re active on Instagram, giveaways, and mentions on social media are a great way to have people trust and develop a relationship with your brand.
2. Personalization is the way to go
Today, customers look for a lot more in brands than just quality products. Brands that explicitly display their interest in driving more sales to their businesses are old news. Customers are readier in investing in your products when they speak to them on a personal level. This could be your email e-commerce marketing, birthday wishes, or reminders when your potential customer has carted a product.
You can personalize your content by analyzing customer behavior. Taking into account the unique individual needs has a certain magic about it. This works on people on a subliminal level, and they’re more likely to purchase your products.
3. Make Your Website Responsive
People visit websites and shop on different devices like tablets, phones, and laptops. This makes it very important to have a responsive website. No matter how amazing your products are, if your website doesn’t offer unparalleled experience on all kinds of devices, you’re very likely to witness a higher bounce rate that could’ve actually been helped.
Making your website easy to navigate and simple so that people can access the product of their choice without having to visit different sections is crucial. This is also one of the factors that have people coming back to your website. Page loading time also plays a role. If your page takes a lot of time to load, you’re doing your competitors a favor as people would just go for another website. Time is precious, and people hate waiting. Pages that load in a couple of seconds help bring down the bounce rate.
4. Leverage video-based content
More people than ever prefer to consume video-based content than having to read through a whole blog. While videos can’t completely replace written content, they should be leveraged when they best fit a requirement. Some of the examples are interviews, tips, virtual product videos, etc. which have their own essence that could be easily lost when you’re presenting them in the form of blogs.
You can do live chats, take questions and engage in Q&As, make videos on how your product is designed or created, and give a tutorial on how to use the product. Such videos offer multiple benefits. While they provide a better experience to your audience, they also make the interaction more personal. However, making a distinction between when you need written content and video-based content is equally important.
Working with e-commerce marketers can make a world of difference for you. However, if you’re not quite ready to invest in it, you can as well go about it on your own. Make sure you plan the campaign diligently and track how your campaign does after implementing it. Make changes here and there based on how your e-commerce marketing techniques perform and stay updated about the little changes in the way e-commerce marketing works for the best results in the form of better sales.
Author Bio: Swathi S, an indispensable member of the Stan Ventures SEO team, is the current outreach specialist at the organization. Known for her way with words, Swathi is a frequent blogger who keeps a tab on the latest SEO updates and guest post services at the firm.