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Development of mobile applications for business automation

Development of mobile applications for business automation

What are the incentives to use mobile technology in business? According to Western research companies, incentives in the market boil down to the desire to introduce fundamentally new business processes or to the desire to improve existing ones.

Mobilization of new business processes

Creation of mobile applications for business automation

New technologies for collecting primary data lead to the emergence of new processes. For example, the introduction of telematic services in insurance. The use of telematics and the widespread use of smartphones and tablets in business form a single strategy for building a customer-oriented business. New business processes in insurance are formed both in the field and in the office. For example, insurance agents carry out the primary collection of documents using mobile devices, and a fundamentally different model of customer scoring was introduced into the work of the back office.

Another example of the emergence of new business processes is the delivery of bank cards to retail consumers. Managers delivering the card to the client at home, take photographs of the documents. Then they are sent to the bank, where the execution of a certain sequence of actions is initiated by the corresponding event.

The development of mobile app development dallas with a built-in camera is used in the business automation of the Coca-Cola company in the quality control of business processes in production. At Sberbank, photographs taken by managers using tablets are transferred to the company’s headquarters, where visual monitoring of compliance with design standards is carried out in many of the bank’s remote offices. Quality control is one of the key and at the same time universal business processes.

Mobilization of current business processes

Development of mobile applications for automation

Modernization of current business processes can also pursue different goals, for example, increasing the productivity of operations, improving the quality of their execution and reducing costs. The introduction of new processes is often impossible to separate from the accompanying technologies for the automatic collection of incoming data.

When improving existing processes, the goal is to increase productivity and quality of operations. For example, in a metal door manufacturer, a manager, during a visit to a client, estimates the amount of work to be done on the spot and, using a mobile device, can quickly check the availability of the necessary components in the warehouse. This gives him the opportunity to instantly and extremely reasonably plan all the details of the upcoming work, their cost, timing, execution options, etc.

Improving processes based on mobile technologies is most relevant in those areas where the work of mobile representatives can and should be supplemented with more intelligent functions than entering order data from a pre-formed list into a device. In solving these problems, companies are assisted by mobile representatives armed with current sales analytics. In Rosgosstrakh, an insurance agent, having gone to a client with a tablet, can spend an hour or two presenting the customer with different options for concluding transactions, but as a result, he will not issue a policy. And at the same time, his work will still be recognized as successful. With the introduction of corporate mobility, the functions of many reps are shifting from pure sales to some combination of sales and marketing activities.

There are also opposite scenarios, when the process is improved due to the “intellectualization” of the functions of the devices themselves. So, image recognition technologies allow the device to highlight the products of a particular brand itself, if the merchandiser photographs the display of goods on the store shelf. Such technologies were tested, in particular, by the Baltika brewing company.

Along with the incentives to make decisions about deploying corporate mobility, there may be constraints such as insufficient budget or unavailability of the IT infrastructure.

Mobile Device Management

Mobile Device Management

The pool of software solutions for mobile devices can be divided into two classes. Some applications help decision-making, while others enable line staff to perform their duties in the fields. The main feature of automating the work of sales representatives is the ability to provide consulting services during a visit to the customer. Functionally, applications for automation of line personnel are very diverse. Both server and client parts are almost always created specifically for a specific task. The functions of the automation of applications for managers are more standard, for example, the formation of analytics or mobile communications, for example, workflow systems.

Products of the Mobile Device Management (MDM) class mainly focus on security features and uninterrupted operation of application information systems. An important factor is the formation of the back-office part of mobile applications, for example, the integration of information resources of the main management systems of the company for mobile users. An example of such integration is the ability to link a sales representative’s visit to a client with the ability not only to place a production order on site, but also to instantly initiate the execution of a number of production operations directly on the shop floor. Or the ability to build effective processes in the logistics business, when, thanks to the use of mobile devices by couriers, several processes related to the preparation and consolidation of cargo are carried out in parallel. And their completion at one time point allows at the same moment, without wasting extra minutes waiting for the last operation, to send the truck to its destination. Business mobility actually increases not due to equipping its own employees with tablets or smartphones, but due to integration of customers’ mobile devices into the information system. For example, in the insurance company “Important. New Insurance ”there are no agents and couriers at all. But in a specially created mobile application, the client can independently choose and purchase any policy, and in the event of an insured event, settle losses. Business mobility actually increases not due to equipping its own employees with tablets or smartphones, but due to integration of customers’ mobile devices into the information system. For example, in the insurance company “Important. New Insurance ”there are no agents and couriers at all. But in a specially created mobile application, the client can independently choose and purchase any policy, and in the event of an insured event, settle losses. Business mobility actually increases not due to equipping its own employees with tablets or smartphones, but due to integration of customers’ mobile devices into the information system. For example, in the insurance company “Important. New Insurance ”there are no agents and couriers at all. But in a specially created mobile application, the client can independently choose and purchase any policy, and in the event of an insured event, settle losses.

Android and iOS are at the forefront of business projects. Mass automation of ordinary personnel (couriers, sales representatives, etc.) is possible on the Android platform due to a cheaper integrated mobile solution and the availability of developers who own it. In the upper and middle management environment, the iOS platform is already slightly ahead of Android.

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