Starting a business is not hard, but driving sales takes some hard labor. Now a day’s startups are more towards mobile app development that is getting all the attention and stealing the sales.
It doesn’t matter if your competitor does have a mobile app or not; what matters is that you use a mobile app to create a reputation in the eyes of the customers. The potential customers can reach you with the app. If the website is involved, you can use a simple app to drive more sales to your business.
There is no running away from this. Most of the customers prefer an app to buy stuff online. Just a few steps and they can get whatever they are looking for.
- Here are a few steps that can help mobile app developers to develop an engaging app which users will love and share with their friends.
Step 1: Imagine Big
Most of the failures of people come from people who imagine small and don’t achieve their goals. A goal should be big enough to get the blood boiling. What is the grand idea that makes you jump off the bed and work on it? What is the market worth of your plan? Is there any previous app related to your app?
Step 2: Identify the problem
Is there a specific problem that you want to resolve? There are three things that you need to consider. Mostly – a professional NCY mobile app development agency brainstorm ideas so that they don’t have to face any problem in the later phases.
First, what is the target audience? Seek for those customers and increase the success ratio of your app.
Second, comes the needs to understand the core problem and make changes in your app as per the requirement of the customer. Do you want to improve the battery life, hardware performance, or peripheral devices? These are things that are necessary for the mobile app developers to understand the core need of the customer before you even start developing the app.
The third is, of course, sales. Just like a business cannot survive without some sales, if there is a no revenue model for your app, now is the time to do so. Ensure that everyone in your team how you will earn with the app?
Step 3: Design your app
One of the most significant factors that can add a great deal of value to your mobile app success is the design of the app. If the plan is not engaging the users, how will it make them stick? That’s why it is essential to design the app, which is user-friendly and delivers what it claims. Any false claims can hurt the reputation of the company, which is why it’s crucial to create a simple app that doesn’t force users to think.
Step 4: What approach will you use?
Is it a hybrid app or a native app? You must choose wisely the type of app that you are willing to build. It will inevitably depend upon your target audience. What does the audience type that you are eager to inspire? This is important to know before you develop the ap because this is how you will get to the prototype of the app.
Step 5: Define Prototype
Now is the time to identify the complexity of the app. If the app is, the prototype will be unaffected. For an app that is based on a complex website, a more difficult prototype will be made. The prototype is merely identifying the functions of the app. Start with a few tasks and see what response you are getting. This means you need an analytics tool for that.
Step 6: Use a useful Analytics tool
Once the app is created it is time to figure out a tool that can track the progress of the app. How many people are downloading the app? What are the features that are doing good, and which features need some improvement? Various tools can help you get the right analytics right in your mailbox.
Step 7: Go for beta testers
It is not necessary to launch a fully-featured app and ask for feedback. What’s the point of creating an app which people fail to use? This is why it necessary to go for beta testers. You cannot know which of the features people will like, so why not ask them directly? This is how you can use a beta version of the app to test and check any doubts that your app have.
Step 8: Deploy the app
Next comes the deployment of the app. How is the app deployed? Is it working fine after the implementation? What are some significant issues that you have faced during the deployment phase and how can you eliminate the remaining errors in the final version of the app.
Step 9: Get Feedback
Feedback is essential because you never know how people will respond to the final version of the app. This is why it is wise to get the maximum input of the customers in the beta phase. The last step is the app upgrade.
Step 10: App Upgrade
Nothing is perfect. There will always be bugs in an app, problems in a website, and design flaws in a design interface. However, that doesn’t mean that you have to leave your app once it is developed and do nothing about it. You can go for app upgrade, which will take care of everything that comes after that.
To wrap it all up. It is essential to develop an easy-to-use app, and people feel comfortable while using the app. Do not give customers something complex. Users don’t like when brands leave them thinking about what to do next in the app? Make everything easy so that even a kindergarten kid can use your app.
Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with Branex, as a senior digital marketer and brand strategist.