Remember a few years ago when instant messaging platforms such as MSN Messenger seemed revolutionary? Now, the concept of instant messaging is used worldwide across numerous platforms, from Skype to WhatsApp and Slack to the long-serving Facebook Messenger. Even Snapchat can be used for group messages now, although it’s improbable that this platform will be utilised for anything other than light-hearted informal chats.
With a growing need for multiple business stakeholders to communicate vital information with each other instantly, it’s little wonder that messaging apps have become invaluable to so many entrepreneurs. It isn’t just the speed of communication that makes these so crucial to businesses, either. The messaging app has numerous benefits for corporate stakeholders.
In an era when remote working has become routine for so many, instant messaging is a very useful tool for ensuring swift communication between all interested parties, irrespective of their location. Also, the ubiquity of messaging apps means that messages are all but guaranteed to go through; the cost structures and setup of SMS will differ from one country to another, with no guarantee that your network will be available abroad.
Here is an infographic from Cadoo which outlines the many benefits that messaging apps like Skype and Slack provide to businesses. Platforms such as these truly do make this world a much smaller place.