A marketing job in Singapore is a sought-after job because of its growth prospects in the country. There are a good number of marketing jobs in Singapore in various fields, from product marketing to communications to brand management, and PR.
To get a marketing job in Singapore, the minimum educational requirement is a graduate degree from a recognized institute. However, management graduates have better job prospects in the field. Hence, it is advisable for candidates to do a full-time graduation course in marketing and do a MBA course to get a prospective marketing job in Singapore with a large organization.
Top Institutes in Singapore
There are some prominent institutes in Singapore offering relevant marketing courses to get a relevant job. Some special mentions include:
- PSB Academy
- Singapore Management University’
- James Cook University
- Singapore Institute of Management
- Dimensions International College
- Management Development Institute of Singapore
- Kaplang Higher Education Academy
- Nanyang Polytechnic etc.
Prominent Courses for a Marketing Job in Singapore
It is very essential to do a proper course in marketing for a good job in Singapore.
- Bachelor of Arts (Honours)
- Business Management Studies (Marketing)
- MBA – Master of Business Administration with Specialization in Marketing
- MSc – Master of Science (Marketing)
- Bachelor of Commerce in Finance and Marketing
- Bachelor of Commerce in Marketing and Advertising etc
Different Skills in a Marketing Job in Singapore
To apply in a marketing job in Singapore, candidates have many options to choose from, in terms of skills and specializations. At present, employers look for candidates who have the knowledge and skills of the following types:
- Marketing Management
- Marketing Research
- Marketing Communications
- Strategic Marketing
- Social Media Marketing
- Public Relations
- Event Marketing and so on
So with proper skills, experience and qualification, candidates can try opting for a career in marketing as per their interests.
Job roles in a Marketing Job in Singapore
There are varied roles available in a marketing job in Singapore. A fresh graduate can join at an entry level as an executive or intern. With time and experience, a candidate can move into higher positions as team lead, group head, manager, and for larger organizations and MNCs in Singapore, you have the chance of becoming the regional head or global head. There are regular job vacancies for the positions of Marketing Specialist, Market Research Analysts, Brand Manager, Marketing Manager/Executive, Advertising Manager/Executive, Public Relations Manager/Executive in some of the major companies in Singapore. Candidates need to keep alert for such vacancies on the job portals or the company’s website regularly.
Earning Potential in a Marketing Job in Singapore
Varied Skills in Marketing have varied salary structures and growth prospects. It has been reported that Management and Strategic Marketing are more or less on the same line of payment, and it is above the average. A brand manager earns less than a package design manager, even though, package design is just one role of a brand manager, amongst all his/her other responsibilities. Different specialties in a marketing job in Singapore have different salaries. Salary and positions improve at the mid-level of a marketing career path. At present, companies in Singapore usually pay less than market rate in skills like as Social Media Marketing, Advertising, and Marketing Communications. The reason being there are too many skilled candidates available for these jobs.
Also, depending on your qualification, your salary package in a marketing job in Singapore differs. A bachelor degree in marketing can help you gain $2,000 to $5,000 or more per annum in earning potential, while within the same time frame, an MBA degree holder can add $7,000 to $11,000 to its salary package. Many MBA professionals can start their marketing job in Singapore in higher-level management jobs with more responsibilities, and thereby they earn a larger salary.
To sum up
The demand for a marketing job in Singapore is expected to grow and job growth will vary on the basis of the specialization opted for. According to latest reports, the top job roles in marketing in Singapore are in the fields of
- Market Research Analyst
- Marketing Management
- Advertising Management
- Public Relations Management
- Sales Management