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Keyword Research for SEO in 2020

Keyword Research for SEO in 2020

Keyword research for SEO is one of the most important and fundamental lessons that you will need to learn in the course of your journey if you are a content writer or an SEO aspirant.

You will need to know:

  1. What ‘keywords’ are.
  2. How does keyword research help you in SEO
  3. How to research keywords
  4. How to use the keywords

And, you are at the right place to know and learn each of these to effectively improve your style of content on your website, improving the visibility and reach of your website.

Doing a mistake can be dangerous when all it depends is on the keyword research as the first step. So get the best help from the seo services in bangalore.

What are keywords?

Keywords are simply the phrases that users type in the search engines.

Keywords are required to understand what the user expects from the search engine to provide. And, the search engine delivers the content that they find matches the keyword that the user has just typed in. 

Keywords are the keys for the search engines that help them open the door to your website on online space.

So, it is important that you optimize your website according to the keywords that people search to help the search engine find you.

How does keyword research help you with SEO?

Keyword research is the starting point of all the SEO tasks that you can begin with.

Apart from fixing your visibility, keyword research helps you with:

  • Finding new content ideas
  • Optimizing your vision with the new niche that you start
  • Betterment of your existing web pages and content

Over the years, the algorithms that decide about keyword research have evolved a lot, forcing the webmasters to focus on the need of effectively using keywords to deliver the best content, not to just mess up with the algorithms by using black hat methods and old school methods. 

Keyword research actually helps you understand what the users want, in what format, in what way they look for their wants.

Many people tend to skip this step because they would think that they already know the keywords that they want to rank on. In reality, if no people are ever going to search for those keywords, then what is the point of ranking on that one keyword?

So, it is important that you understand what the audience wants and keep trying to rank on those.

Some terms that you must know by now.

Search Volume (S.V)

It is the total number of searches received on the search engines for that specific keyword.

Monthly Search Volume (M.S.V)

It is the monthly average of the search volume received over the past 12 months. 

Conversion Rate (C.R)

It is the ratio of the number of people who actually take action on your site to the number of people who just visit and leave without any action.

Organic Click Through Rate (C.T.R)

It is the ratio of the number of people who click your website to the number of people who see your website

Cost Per Click (C.P.C)

The cost that one needs to spend when a visitor clicks on that link optimised for that keyword on an ad.

How to research keywords?

You will majorly have 3 types of keywords.

  1. Fathead keywords: These are a very broad niche of keywords like “Jeans”
  2. Middle keywords: These are a bit more specific keywords like “Ripped Jeans”
  3. Long Tail keywords: These re keywords with more than 4 words and has a more specific subtopic genre like “Best Comfortable Ripped jeans for girls”

On analysis, the traffic for fathead keywords are so high and hence, very tough to get ranked for those keywords, reducing the conversion rate too. Long-tail keywords are more specific, with lesser traffic and more conversion rate.

There are a lot of ways to find keywords. There are manual methods and dedicated tools for the same.

1.   Google Search Engine

You can search in your broad keyword and go for google autocomplete phrases that will give you an idea of what other people are searching for.

You can also check out the “People also search for” section for the best keyword suggestions that appear at the bottom of SERP page.

2.   Wikipedia Content Table

Use the Wikipedia search engine to search your broad keyword. Go to the content table and it gives you an idea about the related topics. There are suggested topic section on each of the subtopics which you can search on to get more content table info.

3.   Reddit Popular Questions

You can check out the broad topic on Reddit as r/keyword and see for the most discussed questions (the one with the most number of comments) and see what their real problem is and figure out a keyword from them.

You can always use any tool available in the market to find keywords. Some of them are,

  • Google keyword planner: It gives you related keywords, their search volume, competition etc to help you choose for yourselves.
  • Google search console: Gives details about your website, your impression, the keywords that you rank for etc.
  • Keyworddit: Find keywords from Reddit
  • ExplodingTopics.com: lists out the most trending keywords with insights on them
  • Ubersuggest: Gives you insights, related keywords, competitor analysis etc.
  • AnswerThePublic: A tool that gives you all the search engine suggestions of a fathead keyword.

How to use the keywords?

Now that you have a long list of keywords, you have to analyse all of them and come to a conclusion which keywords to use and which not to. 

It is always important to stick to the Tripod Rule of Keyword optimization of the Mangools.

A keyword must satisfy:

  • Popularity

A keyword must be popular enough to make a high-enough search volume. There are many tools that help you know if your content has included the keywords that are popular and these which will stay longer on the trends.

The strategy can be laid out based on keyword popularity region-based, keyword popularity season based etc.

  • Ranking

It sees if the keyword’s ranking difficulty level. If it is a very high competitive domain, there will be a lot of important factors that need to be looked into if you will need to rank on the page.

You can estimate the difficulty of the keyword selected using different tools and it is safer to go for medium difficulty.

  • Relevancy

The keyword must adhere to any of the search intends and must be relevant so that they fall into the category of being searched.

There are 4 types of intents

  1. Informational: That seeks information type of content, eg: “How many kilometres are there from Washington DC to Miami Beach”
  2. Navigational: These are the searches for certain websites or those that are determined of a destination. Eg: “RankHawn Blog”
  3. Commercial: These are the queries regarding reviews, information ct about something before one makes a purchase. Eg: “Best seo company in bangalore
  4. Transactional queries: These are product-based searches that must land on purchasing websites. Eg: “iPhone 11 pro”

At times, the keywords that are relevant to your website might not be relevant to the search intends.

Tips: Do not go for keywords that Google already provides information through knowledge panel, featured snippet, etc as you do not get you clicks.

Once you have the keywords, you can start using them in your websites, in different ways.

You can have a general website page with the main topic with supporting blog posts that will increase the usage of the keywords within your website naturally.

Do not stuff keywords and do not overthink about the number of keywords in a content

Tips: You can always look into your competitor’s website and search for the keywords they are optimized for. You can start focusing on their keywords too, and if you are able to outrank them in any of the keywords, slowly traffic gets diverted to your site for that specific keyword, which reduces your competitor’s traffic by a percentage.

The formula that I think might give you good keywords is,

  • A normal search volume, the normal being subjective to the industry and type of keyword
  • A high CTR
  • A moderate difficulty
  • A high CPC, still dependent on the industry and business orientation
  • Trend of Keywords

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