When making a digital marketing campaign, one of the most important things that you need to focus on is the variety of the forms of your content. Namely, text-based posts are quite standard, so are videos (especially when talking about vlogs), however, what about those formats that are a tad harder to produce. The first format that comes to mind is the infographic, mostly due to its overwhelming popularity and incredible effectiveness. Still, are infographics really that great and, if so, how can this be used to promote your business? Let’s find out!
1. More likely to be read
The first thing worth keeping in mind is the fact that an average person is about 30 times more likely to read an infographic than a text-based article online. You see, the majority of people skim rather than reading the whole thing either way. With infographics, this is made so much easier. With a traditional text, while skimming, you’re using headlines and words written in bold in order to get some basic orientation. With infographics, you have so many visual tools to help you get the information you need.
2. The information is more effective
Moreover, people receiving the info are more likely to remember it. This is due to the fact that we receive visual information 60,000 times faster than information conveyed in verbal form. It is for this very reason that people memorize about 80 percent of what they see, while with text-based sources this figure is closer to about 20 percent. Seeing as how your main objective is to send a clear message to your audience, the benefits of opting for a more effective method of communication (such as infographics) are more than clear.
3. They serve the purpose
There are so many reasons why you would want to use infographics, to begin with. For starters, presenting data or a survey is just one of the reasons. Second, you can use them in order to show certain information on a timeline or showcase an important comparison. The progress of a certain trend over the course of years is best depicted on an infographic. Other than this, you can also use it to roll out a new product and showcase all of its latest features. All in all, there’s so much work here to be done.
4. Gaining a competitive edge
Another thing that a lot of people fail to realize is the fact that it’s substantially easier to make quality text-based content than it is to create a high-quality infographic. The latter requires an array of specialized tasks to be completed like content writing and design, creation of icons and illustrations, as well as all the work invested in research. This is why so many businesses out there tend to outsource this task to specialized agencies like Infostarters.
5. They are quite versatile
One of the things that often slip people’s minds is the fact that infographics have a role in your offline marketing as well. You see, their format is quite brochure-like, which is why you can design an infographic and if you deem it to be quite successful, you can easily print it as a brochure. Sure, you would have to adjust it a bit in order to fit a page-based instead of digital (scrollable) format. The best thing about this out-of-the-box idea lies in the fact that you get to test the design of your brochure before you start printing and distributing it, which is quite unique.
6. More effective call-to-action (CTA)
Finally, the most important thing you need to keep in mind is the fact that an infographic can be used as a persuasion tool in order to boost your CTR (click-through-rate). This applies to any kind of CTA, regardless of whether we’re talking about subscribing to a newsletter, sharing your content, purchasing a product or simply subscribing to a service. All in all, you get the increased efficiency of your CTA, which directly benefits your business as a whole. Keep in mind, nonetheless, that a different CTA requires a different infographic and a different implementation. This way, you can get the most out of this trend.
As you can see, infographics are quite effective in conveying information and capturing attention, both of which are vital to making it in the business world. Just keep in mind that the form itself isn’t omnipotent and that if you want to reap these benefits, you need to make sure that your content is actually well-made. Seeing as how this form is somewhat more difficult to handle, it would be for the best if you were to hire some professional help.