Essential marketing decisions are made through audit reports of a website, so SEO audit is designed to add value and improve the information of that site. A company can develop a prioritized action plan to improve organic search results by analyzing the critical SEO components thoroughly. SEO Audit is a standardized process undertaken for a website to get a better insight into the amount of traffic, the content of the site, and individual web pages. By identifying the shortcomings of your website, you will be able to fix the examined errors and make your site run better and get more conversions.
So the question arises, what are the crucial components that should be considered in an SEO Audit. Here are nine essential elements that can impact your SEO results positively and should be evaluated in your next website’s audit:
1. Crawling and Indexing
In SEO terms, crawling means fetching web pages automatically via the Software process. The primary purpose behind crawling is to index the content of the website so users can search it. The material analyzed by the crawlers for the links to the other pages to fetch and index them. Crawling and Indexing are the foundation behind a successful approach to SEO. To check whether a website is properly crawled and indexed, you can turn to Google Search Console. Besides, you can check the robots.txt file to check which sources are being blocked from crawlers, and proper protocols are being followed in sitemap or not.
2. Link Analysis
One of the most influential ranking indications in Google’s Search algorithm is relevant links. They check how your site is linked internally and externally on trusted third-party websites. It contains tools to analyze both external and internal links and thoroughly determine how data is linked.
3. Content Evaluation
Explore how your content is doing to drive traffic to your website? Do you use relevant keywords, Meta titles, and descriptions? Keenly audit your website’s content according to user and search engine perspective. Use your findings to create an appropriate content strategy in your SEO audit report that will work as a roadmap for your content team moving forward. Make sure to create content that both search engines and people would love to read, unique, and informative.
4. Competitor Research
A competitive analysis is required to see how your competitors are getting traffic for specific traffic. The analysis consists of analyzing estimated monthly search traffic, inbound links, linking root domain authority, competitor’s keywords, domain authority, and estimated search traffic value.
Several things can get in the way of accessing a website, including 404 error, slower loading speed, longer server response time, and etc. All these common issues should be present in an SEO audit if there are any.
6. On-page Optimization
Search engines and website visitors consume content in totally different ways. Therefore on-page optimization works to conciliate both audiences. Several tools are available that spiders your website and look for all required on-page elements in it, including Alt Image Tags, length of URLs, and header tags.
7. Business strategy and online branding
An SEO audit should incorporate an online branding strategy to make your business reach new heights. It should not only focus on the past. It should be more about how to maximize the brand popularity for the future.
8. Keyword Analysis
Search for keywords with high search traffic relevant to your website. Besides, analyze which keywords are bringing in search traffic using SEO tools and get a proper insight into how they are impacting the performance.
9. Website Architecture and Design
Evaluation of your user behaviors and experience with your website is an essential part of an SEO audit as Google ensures that the user has a safe and enjoyable experience. Some of the things you should keep in mind are to make your site user-friendly, secure with HTTPS, and easy to navigate. Otherwise, Google will consider your website as unfavorable, if it is not according to their algorithm updates.
The Final Words
The whole point behind an SEO audit is to focus on where the website is lacking and later working on it. Make sure to focus on these critical elements to improve your online business visibility.