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How to Market Your Business in the Real World

How to Market Your Business in the Real World

Despite the dominance of online marketing, companies haven’t given up on marketing their products and services in the real world as well. And there’s a good reason for that. Offline marketing can help you stay top of mind at every occasion, reach people who are not online and reinforce your online marketing efforts. If you are not sure which offline marketing strategy is the best for your business. Try some of these high-converting offline marketing tactics.

Flash Mobs

Flash mobs are an interesting and affordable way to spread the word about your brand. All you have to do is to gather several of your co-workers, think of an easy-to-execute routine and hit the streets. Flash mobs are particularly useful in local marketing, as they can quickly capture the attention of the local community.

However, you can use the power of flash mobs and similar guerrilla tactics to advertise on the international level as well. Just film your routine, post the video on YouTube and link it to your website or social media profiles. Flash mob marketing was once used by smaller companies with limited budgets, but nowadays even large companies like Nivea use flash mobs to draw attention to their products.

Hosting Events in the Local Community

Hosting events in the local community will enable you to reach customers in real time. Even in the digital world, nothing can replace a face-to-face conversation. Hosting an event can help you attract new clients and strengthen the relationship with your existing clients.

However, keep in mind that it takes time and effort to organise a local community event. You must choose a time that will appeal to your customers, select the venue, organise the catering, invite the guests… If you lack experience in organising events, it’s best to hire an event planner to help you with the execution. For a small fee, event planners will make sure everything goes according to plan while saving you the hassle of doing everything by yourself.

Make Cold Calls

Though many people think that cold calling is a sales strategy, rather than a marketing strategy, this approach can be an effective way of promoting your business as well. Every cold calling strategy includes a few elements. First, you must select a list of prospective clients. Then outline a scenario for a conversation that will help you pitch the idea to your potential customers. While being mindful of their time and needs. All you have to do after that is to start calling.

Snail Mail

Even in the digital age, when most people favour the immediacy of emails, snail mail still has an important role in marketing a business. In fact, with so many marketing emails sent every day. You actually have a better chance of reaching your customer with some old-fashioned snail mail. According to the US Postal Service, more than 77% of people go through the mail they receive, so you’ll have a pretty good chance of getting your message across. Also, unlike emails, direct mail can never end up in the spam folder.

Participate in Trade Shows

Attending a trade show is a great way to meet with the local community and present your company to a bigger crowd. Additionally, trade shows will give you an opportunity to get to know your competitors. You can hear their pitches, go through their marketing materials and use the obtained know-how for promoting your own brand.  

If organising your own event seems like too much of a hassle, you can always promote your company. By sponsoring an event important for the local community. You can partner with a local school, a non-profit or a charity organisation. And offer to donate your products or services.

For example, you can include your products in the charity lottery. Or you can provide the food for a local community event. If you are in the business of photo and video production, offer to take pictures and videos of the event that the organisers can later use on their official pages and social media pages. This will be good marketing for both of you.

Supporting a local community event will help you raise awareness and strengthen the reputation of your company. After all, your business depends on the local community, so it’s only fair to give something back once in a while. Statistics show that people are more likely to purchase a product from a company. That supports charitable goals, so supporting a charity can be a great way to up your sales.

Though online marketing is all the rage today, it is still no substitute for offline promotion. That’s why you should make sure to employ some of these offline marketing strategies. And maximise the benefits of your marketing efforts.

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