Clubhouse is set to change the face of social media. Alex Lysak, a digital marketing expert, discusses the nuances of using this new platform to grow your business. While this new audio-only social media is based on invitation, it may be the perfect time to get ahead of the pack. We live in a time where being on social media is an integral part of your marketing strategy. If you don’t incorporate it, you’re going to lose out on a massive part of your market.
What is Clubhouse?
Clubhouse is a newly launched social media platform where users worldwide can get together for public talks. The platform works on audio posts, and you won’t find any videos, photos, or texts on this channel. It already has big names on board, like Oprah, Bill Gates, and more, and has more than 10 million users.
The platform has only recently rolled out the Android version of this app. Even if you download it, you need an invitation to access the channel. If you haven’t been invited, you can reserve a username, and Clubhouse will place you on a waiting list.
One crucial aspect about Clubhouse is that the app doesn’t record the audio and doesn’t allow users to make recordings, either. It’s very much a live platform, where you have to be active to participate fully. The future of Clubhouse will be enjoyable to watch, as many people think it may replace podcasts. Only time will tell.
How Can You Use the Platform for Business Growth?
There are a few benefits to joining Clubhouse. Some are obvious, while others aren’t.
Networking
Networking has always been a crucial part of a successful business. The way you network has changed drastically. Clubhouse is an excellent collaboration tool, as you can find people in the same line of work. Connecting with like-minded people in your industry is invaluable and allows you to see trends.
You can benefit from shared wisdom, and it can broaden your perspective. You can have talks with big names in various industries, people you wouldn’t necessarily have access to otherwise. Clubhouse runs all business discussions with moderation.
With Clubhouse, leaders, business owners, and experts become accessible, and you can easily learn from what they have to say. You get access to free advice that these people offer in casual conversations.
Skills
The more you visit rooms in Clubhouse related to your work, the more you’ll get to know people with the interests, skills, and knowledge that you need for your business. It’s effortless to send a message asking for the specifics you need. You should get responses within minutes.
Positioning Yourself in the Industry
You can create your rooms around your expertise and share your knowledge with others. This will help you grow your brand and your reputation as a thought leader within the specific industry. Growing your brand and becoming known can help you establish your company. The exposure you can potentially get on Clubhouse is limitless.
Mentors
You can find or become a mentor with the use of Clubhouse chats. One of the common links that all successful entrepreneurs share is their access to good mentors. With Clubhouse, money revenue becomes less critical, and the knowledge that is shared becomes the primary focus.
Investors
With the reach that Clubhouse has, you can find investors in your business if you start sharing your ideas and expertise. The best way to do this is to participate in the discussions and put your feelers out.
Final Thoughts
When a new social media platform launches, most people ask the same question. How much money can you make with a Clubhouse, Facebook, or Instagram? The value of your presence on these platforms is much more than the direct revenue you acquire. The long-term relationships, the brand loyalty, and the wisdom you gain can be priceless.
