Mobile application development is trending and lucrative way to do business. Companies earn well when they offer mobile apps that support business operations. Not only companies make profits via the app. Developers also receive enormous returns when their app ensures maximum download. The more download an app gets, the more money developers or app owners can make.
Creating a high-quality app is not enough. You have to be vigilant enough to promote your app. The more you will promote the app; the more users will know about it which ultimately results in maximum installs.
The right promotion of the app can do wonders, and publishing your app on the Google Play store is the first and foremost step to do for app promotion. This guide will help you explore the way you can publish your app on the Google Play Store.
Before publishing your app, let’s figure out why it is important to launch your app on the Google Play Store.
Why Publish App on Google Play Store
Google Play Store is one of the largest platforms for downloading apps. There are 1 billion active users on the platform. Google Play Store is the fundamental source of promoting, distributing, and selling mobile apps.
Now, you have understood why you need to publish an app on the Google Play Store. It’s time to hire mobile app developer to discover the way you can do it.
How to Launch an App on the Google Play Store
Setup your Developer Account
To publish your app on Google Play, you need to create a developer account. Simply, sign up with your Google account.
The signup process is quite simple and requires you to pay a one-time fee of $25. First, you need to accept the Developer Distribution Agreement, then use your debit/credit card to process the payment.
When you finish the signup process, don’t forget to add the required details, including, developer title that will be displayed on the Google Play. If you want to add more details, then you can do it later. Moreover, keep in mind that your registration may be processed within 48 hours.
Create a Merchant Account
If you want to sell your app or in-app purchases, then you have to create a merchant account. This how you can create a merchant account.
- Login to Play Console
- Click over Download Reports
- Click Setup Merchant Account
- Place your business information
The profile will get connected to your developer account directly, once it has been finished. Your merchant account will be responsible to monitor app sales. It will also let you know about the monthly payouts and helps you evaluate your sales reports in the Play Console.
Add/Create your App
When you finish creating your Play Console, the next step is to add your app. To add your app, you have to follow the process mentioned below:
- Go to All applications in the menu tab
- Tap on Create Application
- Choose a preferred language from drag-drop menu
- Write your app’s title
- Click Create
Your selected app title will be visible on the Google Play, in case if you are not liking it, then you can also alter it. After adding your app, you are required to fill out the important details for the store entry page.
Setup Store Listings
App’s listing is crucial because all of its details show up to your users on the Google Play Store therefore, it has to be relevant. The app listing process has several categories which are as follows:
- Product Details
The product details phase has three core things to consider, App’s Title, App’s Short Description, App’s Full Description. Keep in mind that you have to use the relevant keywords and do not use promotional content repeatedly; otherwise, your app may get suspended from the Play Store.
- Graphic Description
The graphic description is all about how you want to represent your app graphically. You have to add specific app screenshots, videos, images, and icons of the app. Add graphics that possibly represent the app’s features and functionalities. While uploading your app’s graphic description, take care of the file format and dimensions.
Google lets you enable to translate your app language. App users’ can utilize the option to see the automated translation of the app via Google.
These are the core details that you have to add in your Store Listings. Besides, you also have to fill out the details for the following:
- Contact Details
Upload and Release APK File
APK refers to Android Package Kit, which is a file format, essential for installing and distributing the app on the Google Play Store. APK file is a collection of necessary elements that enable your app to function on a device.
To upload your APK file, you first need to create your app release. Here is how you can create your app release.
Select the app that you created previously, go to the menu that is displaying on the left side, go to Release management, then select App releases.
Now, select your app release category that includes, internal test, closed test, an open test, or a production release.
Initial releases will be a good option because it lets you test your app before the final release. Your app will only be visible to a selected group of users. However, if you select a production release, then your app will be accessible for everyone in your selected countries. Just after selecting your app release category, click on ‘Create Release’. In the next step, follow the directions that are popping up on the screen, add APK files, label and define your release, and save it.