YouTube livestreams happen all the time. Okay. If you are following a lot of YouTubers and you look at your archives, you will be sure to be treated to a few livestreams every once in a while.
Depending on how big the YouTuber is, you might actually get a lot of live streams. For example, Joe Rogan is a big brand on YouTube and all of his stuff is livestream material. Other brands on YouTube are more episodic. In fact, a lot of them use highly produced animation, but they still do use livestreams.
Here’s the secret. The reason why people are doing livestreams is because they generate brand power. And if you are serious about making money off YouTube, you have to develop brand power.
I know this might surprise a lot of people reading this blog post because many believe as long as they have built up their Youtube organic following after they decide to buy Youtube comments or video views that traffic is all they need. Nope. Not even close.
I know that you’re probably confused right now. I know that you probably have heard that if you want your YouTube channel to grow, you have to buy view likes and all forms of engagement. You probably have heard that you need to crank up your YouTube views by buying those views.
Here’s the reality. You have to do all those to provide social proof. Nobody’s disputing that because nobody wants to eat at an empty restaurant. With that said, there’s another problem here.
The problem is how do you distinguish your brand? It’s one thing to get a lot of people interested in your channel, like your channel, and possibly follow it by being subscribers because you talk about topics that they’re interested in. But that’s only going to take you so far because eventually, these people will subscribe to other channels that talk about the same topics.
By that point, the question becomes why should they watch your channel instead of other channels? After all, if you’re presenting the same information, a lot of this information is going to be generic.
What separates your particular channel from the competition? The answer should be clear. The answer should actually be right, front, and center. The answer should be your personality. This is where live streams come in.
When you go on YouTube and you are presenting something live, your personality is front and center. This is why it’s really important to publicize your YouTube live streams well ahead of time. Make it an event. Make people talk about it. If you know the ins and outs of your niche, it’s probably a good idea to talk about something controversial or at least tease about something controversial about what you’re going to talk about.
Give people a reason to show up. If you’re able to deliver whatever it is that you tease, chances are people will come again and again and again. Why? Your brand stands out. Your brand is not just another brand that’s a face in the wall. Always keep this crucial social marketing strategy in mind.
Instead, there’s something compelling about your brand that people can’t help but come back to again and again. This is what you should shoot for. And the good news is this is easier than you think. It’s not rocket science, but you just have to know how things work out and you have to have a plan. As the old saying goes, if you fail to plan, you’re actually planning to fail.