If you have a travel website, you probably know that it requires special search engine optimization to make it work well. Here’s how you can make your travel website SEO friendly by following a few simple tips.
The homepage is the most important page on your whole website. It must include everything from nice photos of your properties and happy people on holidays to special offers and popular content from your blog.
The homepage is kind of like your business card, so you will have to add a few words about your business and what sets you apart from all the other properties and services. Also, don’t forget about providing your website visitors with an easy way to search for properties.
As for the SEO aspect of your homepage, it must signal to Google about the nature of your business and the areas where you operate aka the location of your properties. Your homepage title must also reflect what your business is about. Make it both eye-catching and SEO-friendly.
Local SEO helps your site show up when people search for your location or when they access the search from their mobile while located in an area close to where your properties are. To get your business listed in the local SEO results, follow these steps:
- Go to Google My Business and create an account. Then, verify your business address. Complete your profile with relevant information such as descriptions, contact info, photos, and any other relevant information about your business.
- Add the schema information to your homepage. Then, add your local address of every property you own. Optimize your page titles, descriptions, and H1 tags to reference your location.
- Get links of the best quality you can manage from local websites and other highly trusted sites. All the information about your business must be the same across all the channels you use including your website, local directories, social media profiles, Google Maps, etc.)
Writing and Editing Your Content
To help you write and edit the SEO-friendly content for your travel website, use such tools and services:
Property Page SEO
Property pages are primarily used to give potential clients more information about certain properties and convince them to convert by one of the two ways: complete a booking online or submit a contact form. Property pages must contain such things as:
- Descriptions of your property including the number of people this property can accommodate.
- High-quality photos in a gallery that may also be sorted into albums by property.
- Facilities and services you offer as well as rates and an availability calendar.
- A map with the exact locations of the property you own.
- User reviews including comments, testimonials, and media coverage.
- Contact details including phone numbers and email. Live chat can also be great.
- Calls to Action such as a “Book Now” button or “Inquiry” button.
- Informative and unique titles, no duplicate content, and original and creative texts.
TAG Page and Category SEO
“I always optimize more content for search engines. It’s not a matter of “if” but a matter of “when”. It’s surprising how so many people forget about SEO’s importance,” shares Neightan White, travel blogger for Supreme Dissertations and IS Accurate.
Your travel website must have dedicated landing pages for each city or state that your properties are located in as well as landing pages for specific areas. You should also have optimized pages for each property. Make sure that all of your “destination pages” are properly SEO optimized.
All of your destination pages must have unique titles, content, H1 tags, and properties available for each particular area. For the best results, pay attention to the URL and customize it to reflect what the page is about.
Social signals can indirectly impact search engine rankings. This fact is well-known in the SEO industry, so you probably already know that having an active social media presence is essential for your travel website to be successful.
The majority of your potential audience spends time on social media every day. You can benefit a lot from such platforms as Instagram and Pinterest as travel is a visual topic and these social media sites are centered around images. You can also connect with other bloggers in your industry via social media and implement influencer marketing into your strategy.
Create business accounts on all the major social media platforms and make them SEO optimized. Build a fan page for your Facebook business page. Post regularly and grow your fan base steadily. Make sure that the content you post is relevant and of good quality.
Don’t forget to constantly monitor when your brand is mentioned and by whom. Reply to user-generated content and share it on your feed to build better customer relationships. You can also track the mentions of your location and engage in discussions online for more visibility. Facebook and Instagram Ads can also help you so you may want to allocate a monthly budget for them.
Technical SEO practices are also very important. For a fully optimized travel website, you will need to keep in mind such things as:
- Page Speed: How fast your pages load.
- Mobile Friendliness: How well your website is optimized for mobile devices.
- Multilingualism: Translations of your website for international audiences.
- Images & Videos: How well your images and videos are optimized.
- Other: Correct use of canonical URLs, paging, sitemaps, and correct configuration of Google Webmaster.
In conclusion, there are only several key aspects that you must keep in mind when making your travel website SEO-friendly. Follow the tips in this article and you will definitely make your website rank higher in search engine results.
About the Author
Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as editor and freelance writer at WowGrade and BestEssayEducation.