Quality driven content is essential for every website to retain visitors and boost the SERP rankings. Everybody wants to create great content for the website that converts prospects into customers. Writing web content that’s creative and attract your audience isn’t impossible. If you plan your content before writing, you’ll come out with an excellent web copy.
But while you plan here are six tips you should always remember.
1. Plan to Organize it
A website has so much to tell: about us, products, services, customer review and might be your story. If you don’t plan to organize it, it’ll become messy when you add it on your website. When you plan the pages of your website, don’t forget to plan the content as well.
Break your content into headings and make it easy to read so if your customers try to skim it they can quickly get your information you’re trying to tell. Bullet points also increase the content readability and make it easy to understand. Storytelling churns out great results for your website, you can use this feature in the About Us section.
2. Picture your Content
If your website is dependent mainly on the content then try to convert it into pictures to make it readable. There are many digital marketing companies who can help you in converting. Infographics are great in this context as if you compare the infographic with a lengthy blog, you’d see more stats on the infographics as compared to the blog. This advice also works when you’re writing a tutorial post. If you want your readers to understand complex topics then visuals will help you grab their attention more quickly. Take an example of Pinterest, which uses visual boards to convey information, stats, and facts.
3. Use Storytelling
The meaning of content has changed from that in the past. Now marketers use stories to pique audience interest in their brand. Take a look at the successful brands and you’d see the flow of stories popping on their medium. Stories create excitement, curiosity and evoke emotions. If you want to build connections with your audience, work on creating stories that click their mind. You can also use storytelling in the client testimonials to draw visitors on your website. But remember to keep your stories engaging and craft to win the game.
4. Include FAQs
If you’re a product-based business then you might encounter a range of questions on your website or on a phone call. List down these questions and include them on your website. You can also track customer searches to know the terms people use to learn about your product. The FAQs on your website will help your customers to understand your product easily. In addition, when they will write the search terms on Google, your website will pop up under the searches. Above all, they are short and easy to comprehend.
5. Keep it Fresh
If the content on your website has become outdated, new visitors won’t stay on it. Customers are smart; they can easily analyze what’s fresh and what’s old. If you have a blog section on your website, keep it updated with new and fresh content. It will also help to keep your website alive on the search engines. When you produce information regularly that’s relevant to your audience, you make your reputation credible in front of them. You also become a source of information for them.
All these suggestions have one thing in common that they focus on customer requirements and their expectations from your brand. The meaning of the content isn’t the same as it was for the brick and mortar business so it’s important that you update your practices according to the standard requirements of the content. This is effective in gaining the right audience for your brand and engaging their interest with your business.
After reading this blog, run a quality test on your website and see if it caters the content standards of 2019. If not, then use the above tips to make your web copy unique and customer-centric.
If you want to learn more about content strategies, feel free to drop your queries in the comments section below.