There are various ways to drive traffic to your website. One of the most inexpensive yet effective techniques is to intensify your search engine rankings. Search engine optimization is an efficient form of website marketing and plays a notable role in generating highly targeted free traffic to your website. Although this can be daunting, there are practical tips and tactics on how to improve google search ranking
Below are effective SEO strategies worth trying out:
1. Track your competitors
Use your targeted keyword, and search online to see the sites that are ranking highest. Visit some of the highest-ranking sites to find out the websites that link back to them. Use the same places to link back to you. Luckily, you can use backlinkwatch.com, which is a handy Google ranking tool and will help you find these sites. Remember, reverse engineering is a quick way of getting your website to the top of Google.
2. Design a responsive website
A responsive website adapts automatically to the user’s device. The user should navigate through your website, whether using a tablet, computer, smartphone, or any other gadget without difficulties. If your site isn’t easily accessible, you risk lower rankings.
Moreover, just like in a physical store, display your products in a manner that appeals to clients. For instance, people running trade shows use a table top display since it attracts a wide range of customers, particularly when coupled with a few banner stands.
But for websites, users find it monotonous to go through a page full of text. So, boost your rankings by uploading SEO friendly images and videos for a more powerful visual impact. Link them to the articles beside them, and this gives visitors an excellent view of your products or services.
3. Utilize Latent Semantic Indexing
According to Mike Grehan, a search engine specialist, LSI uses statistical analysis to ascertain documents containing repeated words. For instance, if you use the word “computer” or “apple company,” this is to mean that you’ll likely have “Mac OS” since it’s related. So, search engines know how to analyze your web content to determine whether your page is about the given keyword.
If your content and keywords are not in harmony, the search engine won’t rank your page. For outstanding results, use latent semantic indexing to incorporate other relevant keywords in your text and have them blend in naturally. To get a higher Google keyword ranking, use them in a way that will make your text to flow naturally.
4. Optimize your headlines
Optimizing your headline tags is probably the most natural way of hoisting your rankings. However, some webmasters fail to understand that the headline label is not just about formatting but serves a vital role. Although some use several H1 marks in all the webpages to have bold texts, be sure to have only one H1 tag.
Sadly, such a technique adversely affects search engine rankings since Google looks for h1 labels used to define the page’s main topic. When there are multiple H1 tags, there’s always a high possibility it will discount all of them. If using WordPress as your content management system, be sure to configure your template in a way that fixes your article inside the H1 labels.
Therefore, check with your webmasters on this and avoid using h1 tags when generating posts since the page creates them automatically. Moreover, Use a simple code since Web crawlers don’t like complicated web page structures.
5. Keep off black hat techniques
Many website owners stuff keywords to intensify the relevancy of their websites, even with low quality and inappropriate content. But, search engines are ingenious enough to recognize such actions and can reprimand your website if you use keyword stuffing. Avoid overuse of keywords; otherwise, you’ll face a penalty.
Also, search keywords carefully and choose words that people mostly use when seeking information about the products on your website. If you’re not sure of the right keywords, use a keyword research tool. It will assist you in knowing the monthly volume of a specific keyword.
Place keywords in the right places and have them close to the beginning of your content. Moreover, use keywords in anchor texts. Website spiders track the anchor text in the backlinks, and this plays a crucial role in the ranking and relevancy of your site.
6. Write/ Publish informative articles
Articles containing useful content that arouse the reader’s interest. Although composing, quality articles may take quite a chunk of time; most online entrepreneurs hire expert web content writers to assist in creating engaging content for their sites. Besides, web content writers have a vast knowledge of SEO writing. They also better understand how to improve Google search ranking, what works, and what doesn’t work.
For this reason, if you lack time to draft quality pieces, contract a professional to help you with your content. Moreover, be sure to link back to your website. Backlinks are critical since they show your site’s acclaim in search engines. If the authority of the incoming links is higher, this translates to a better ranking of your website. By using renowned article directories and linking back to your site enhances your Google search ranking.
7. Submit to directories
Posting to directory lists is a simple and effective way of boosting your search engine rankings. By so doing, you enhance the number of backlinks to your website hence give your link more publicity. Various directories are waiting to connect to you, some charge, but others are free. An example of the free ones is the DMOZ, which is presumably the largest and most popular directories.
Every successful business must have excellent search engine rankings. If your website has a better position, it stands a higher chance of generating web traffic. So, understand how to improve Google search ranking and create a responsive website. Also, pick and place keywords wisely, avoid hat techniques, publish articles, use Latent Semantic Indexing, and keep an eye on your competitors. By so doing, you’ll enjoy more traffic, which translates to higher conversions.