Creating a podcast and listening to that of other experts in your sector, allows you to share and listen to ideas, stories, knowledge, tips and always be informed in the first instance of what is happening within the market that interests you. Millions of people listen to podcasts at least once a week. And it is no surprise given the ease with which it is possible today to create one.
Let’s first look at what a podcast is and why it is a very effective tool to allow you to spread your message and get to your audience more easily.
What is a podcast exactly?
We could describe the podcast as an online version of the radio with the advantage of being able to listen to it, stop it and resume it whenever we want. However, what best summarizes and describes the podcast is the following definition:
A podcast is a series of “episodes” created on a specific audio format that can be heard only on devices such as laptops or smartphones
What makes the podcast different from a normal radio broadcast or like Ad Film Production Houses In Dubai? First and foremost, a potentially infinite audience. While on the radio only a specific public is reached (who listens to that radio station that is often not available for example in different regions), with the podcast you can reach anyone with an internet connection.
Furthermore, with the podcast, you can also access programs of interesting people, who may not have had enough public or budget to be able to be broadcast on the radio. Whatever your interest, you can find good or excellent content, even if the market niche is extremely small.
How to create an effective podcast?
Once you have created a podcast, you have about 8 weeks to create an audience or it will be automatically deleted from the store. How can we then “survive” and prosper within sharing platforms? Let’s quickly see the 4 steps to put into practice:
Step 1: Define the type of podcast you want to create
Before creating a podcast you should plan an interesting and researched topic and provide interesting and shareable content, but above all decide the type of podcast you want to record, which can be divided into:
- Interviews with industry-specific personalities
- Episodic podcast. Create an interesting story around a topic and divide it into episodes, where the first is the beginning and the last is the conclusion. The intermediate episodes will all be linked together through various cliffhangers (narrative and cinematographic technique that involves a sudden interruption to create suspense)
- Podcasts where you teach specific skills
- Mixed podcast: you do not have a specific format and fixed, but choose one of the other three styles depending on what you have to transmit.
Step 2: record “pilot” episodes, starting with what you know about your niche
When you create a podcast, recording “pilot” episodes will help you to attract the public and create a great first impression. Get inspiration from the content you’ve already published on your site, from the questions you are asked by customers, from the solutions you’ve found to your customers that might be useful for others too. In other words, create a podcast from the most popular topics, the ones that most interest your target audience.
If you don’t know what to publish because you are starting out, you can take inspiration from online tools like Google AdWords, AnswerThePublic, Google Keyword Planner and Google Trends that will tell you which are the most searched keywords of a specific topic.
Step 3: Give the listeners a bonus
To create enthusiasm around your podcast content, you can still borrow a specific strategy borrowed from traditional mass media: give listeners a bonus. You can hook up the listener asking to listen until the end because you have prepared a surprise that you will deliver to him via email. Or you can create a prize contest.
Both solutions must be contextualized to your reference niche. If you are a photographer, the bonus could be a guide on how to use light. Or the contest prize could be a new case or accessory. Even better if you are launching a podcast without having an audience: creating a contest / giving a bonus allows you to generate so much word of mouth, a deadly marketing weapon for the growth of any business.
Step 4: create a programming calendar
Especially for the “fiery” period of the first 8 weeks, your actions must be geared towards generating public. A public that is generated by showing itself to the public as much as possible. This is why it is important, as with any other social channel, to create a programming calendar. It allows you not to lose contact with your audience that otherwise would take a few hours to forget about all your work. A calendar that is also, among other things, a great tool to test the effectiveness of the podcast: which are the most followed and downloaded episodes and which ones are the least liked.
Upload the podcast on the web: iTunes and Spotify
There are dozens of services to listen to podcasts that you can find googling, but the vast majority refer to iTunes as the main source. The only exception is Spotify, an independent service that has quickly spread thanks to its ease of use. An RSS Feed is required to upload a podcast. If you do not know what it is, we report what is written on Wikipedia about:
An RSS is one of the most popular formats for web content distribution […]. The main application for which it is known are the flows (feed, ndt) that allow you to be updated on new articles or comments published on the sites of interest without visiting them
To simplify, an RSS is a code that contains all the features of the podcast you uploaded. There are mainly two ways to get it:
- Free method using WordPress thanks to dedicated plugins;
- Paid method through podcast hosting services that you can find on the internet (PodBean, BuzzSprout, Transistor, Spreaker, Soundcloud, and many others)
Once you have the RSS code, you are ready to publish. The two platforms have virtually identical and very simple access. Just create your own account, iTunes or Spotify, access it and click on “New RSS Feed” on the Apple platform or “Add New Podcast” in the case of Spotify.
In Conclusion: remember these 5 basic rules before creating a podcast (regardless of the platform)
Regardless of the publishing platform you choose, remember the five basic features of a podcast to be accepted when you go to publish:
- The podcast cover should be easily recognizable
- The description of the podcast that must make you understand in a few words what the podcast is about and why listen to it
- Enter the category and the sub-categories of the podcast, in order to reach the right audience
- Enter the author’s name, which doesn’t matter if it’s the real one, but it’s just a single person. Company names or company names are not allowed.
- Put the title of the podcast, designed and written with the aim of positioning yourself on the search engines among the words and phrases that your audience is looking for.
Now you have everything you need for the launch of your podcast or to improve the existing one. Good job!