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How Can AI Help You Build a Recognizable Brand?

How Can AI Help You Build a Recognizable Brand?

How can you use AI (artificial intelligence) to differentiate your brand from your competitors?

Modern consumers have more authority and choices regarding purchase decisions. They want seamless and exceptional experiences throughout their customer journey. Marketers who offer this can differentiate their brands from the rest.

But can AI help with this?

AI helps you develop data-driven strategies aimed at offering exceptional customer experiences. It allows you to personalize experiences cost-effectively. AI also gives your business a competitive edge.

But how does AI do that?

How can it help your brand stand out from the rest?

Read on to find out:

Table of Contents

How Can AI Help You Effectively Build Your Brand?

1. Offer Exceptional Customer Service

2. Build Your Brand on Social Media

3. Run Targeted Marketing Campaigns

4. Indulge in Effective Content Creation and Curation

Ready to Leverage AI for Brand Building?

How Can AI Help You Effectively Build Your Brand?

Branding is more than choosing a logo or color scheme.

Today, brand building hinges on every interaction you have with your customers, both online and offline. That’s why your business needs AI.

With AI, you can differentiate your brand and offer seamless customer experiences.

Let’s take a look at a few ways in which you can use it for brand building.

1. Offer Exceptional Customer Service

AI enables you to offer real-time customer support, quick responses, and fast resolutions with the help of chatbots.

It makes delivering exceptional experiences easy by offering human-like automated conversations. AI chatbots can solve simple issues, answer basic questions, fulfill orders, and track engagement. These chatbots also help you reduce wait times for your customers and provide instant support 24/7.

By using AI chatbots, you keep your customers engaged. You can offer them fast responses and personalize their experiences. These chatbots also collect data and get better with each customer interaction using machine learning.

Insights from their collected data can give you in-depth information about your customers’ needs and preferences. This can, in turn, make it easy for you to optimize your products and services to meet your customers’ expectations.

And guess what?

83% of consumers are open to the idea of sharing their data to get personalized experiences.

With AI, your brand can have conversations enabled by data and technology. It enables you to curate each experience, offer, or product to cater to the unique needs, passions, and preferences of each of your customers.

2. Build Your Brand on Social Media

Most marketers use audience demographics and data about their preferences to create social ads. But most of the time, social ad campaigns can’t generate the desired results with a one-size-fits-all approach.

What’s the solution?

Include AI in the mix and you can create powerful ads that drive action.

With AI, you can use machine learning algorithms and customer data to make informed creative choices and produce ads that convert. It allows you to deliver evocative ads tailored to the needs and wants of each customer.

What’s more?

You can also use AI-powered insights and analytics to edit and optimize your social ads as the campaign continues. AI helps you identify aspects/elements of the ad campaign that are driving success and the ones that aren’t. Optimizing your campaigns accordingly can improve ROI.

The leading brands and social media marketing agencies use AI-powered analytics to create effective ads and target the right audiences with them. If your business does the same, you can also optimize your social and search ads to deliver the right messages to the right people at the right times.

Wait, there’s more:

AI can help you guard your online reputation.

Today, having an online presence requires vigilance as one inappropriate social media post or online review can damage your brand’s reputation.

With AI-powered social listening tools, you can conduct a thorough analysis of your online brand mentions. These tools can help you identify when someone mentions your products, services, or brand.

You can then respond immediately and appropriately (especially to negative mentions) before the situation turns into havoc.

3. Run Targeted Marketing Campaigns

Brand building allows you to develop strong customer relationships.

Understanding your audience’s needs and preferences allows you to build emotional connections with them. This can help you get people to trust your brand and buy from you. 

These emotions or feelings, whether positive or negative, mostly stem from the kind of content you offer to your existing customers and potential buyers.

This is evident through the fact that 63% of consumers abandon brands that use poorly personalized tactics. Consumers consider these tactics creepy since the marketer makes incorrect assumptions about their interests and likes.

Using AI can help you ensure that you don’t invest in this kind of marketing.

AI offers you more information on customer behaviors, picks up on customer patterns, and helps you shape your campaigns and offers effectively.

It tracks and analyzes actions such as:

  • Products browsed
  • Products available in the cart
  • Products added to cart and then removed
  • Calls-to-action (CTAs) clicked
  • Products purchased
  • Number of repeat purchases

The algorithm helps you discover what types of content or offers will resonate best with which customers. You can make suggestions or recommendations based on a customer’s unique interests, needs, and past buying behaviors.

AI allows you to run highly-targeted marketing campaigns so that you can drive more conversions. You can also conduct A/B testing to make informed marketing decisions.

4. Indulge in Effective Content Creation and Curation

Content is essential when offering personalized experiences. It’s what you use to move your audience from one stage of the sales funnel to the next.

Through well-curated content, you can offer value, educate, inform, and entertain your consumers. This can help you boost engagement and generate leads.

There are many AI-powered platforms that can help you create a robust content strategy and automate tasks.

What processes can these tools help you with exactly?

You can use AI-powered tools to:

  • Strategize: AI tools can help you research trending topics in your niche, analyze your competitors’ strategies, and build an effective content strategy for your brand.
  • Create content: There are tools that can help you research top-performing topic ideas, fix spelling and grammatical errors, and write content that can engage users, drive traffic, and generates leads.
  • Personalize content: With AI tools, you can get insights about what kind of content your prospects and customers want. You can send emails to your target consumers with personalized offers and discounts on the products they may be interested in.
  • Write engaging newsletters: When you start a blog, it’s important to invite your audience to subscribe to your newsletter.

But how can you ensure that they read it?

You can use AI-powered platforms to create personalized newsletters and automatically send them to the right people at the right times. This will help you increase reader engagement and compel more recipients to take action.

  • Leverage content automation: Using AI-powered content marketing platforms can help you curate, schedule, and distribute content on social media

There are many use cases for AI in content marketing.

With it, you can find the best topics or subjects that will resonate well with your audience and find hashtags that will drive the most engagement. You can also use it to analyze and optimize the performance of your content strategy.

Ready to Leverage AI for Brand Building?

Building a positive brand sentiment is essential for any company’s growth.

So are you ready?

Artificial intelligence offers numerous opportunities to build strong customer relationships and build a recognizable brand. It can help you understand your customers better with in-depth data and make it easier for you to have valuable conversations.

AI can also help you stand out from your competition. It can help you create a positive image of your brand among your target audience by delivering personalized experiences.

Are you ready to use AI for brand building?

Tell us in the comments section below. If you have any questions, feel free to ask them too.

Author’s Bio:

Dawn Bowman is the Managing Editor for Shane Barker Consulting. She was previously the Managing Editor at KillerStartups, and Startups.com. In her spare time, she writes short stories and song lyrics.

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