If you are an app owner or an app developer, you must know about the app store optimization (ASO). It will help you to make your app visible to your potential customers. However, we can understand that it is tough to achieve the first downloads. Sometimes, the goal looks unattainable. In that case, you have to opt for the app store optimization. So, let us comprehend what app store optimization is.
Well, it is the same as search engine optimization or SEO. App developers and app owners opt for it to bring the app in a better place in the play store or the app store. And for that reason, it is also known as the SEO app. So, here is a complete guide for you that would help you with app store optimization.
1.App title is essential for app store optimization
You must know that the name of your app is significant if you want to witness success. The first thing that the potential users will notice about your app is the name of your app. Make sure that the name of your app is reflecting the purpose as well as the idea of your app. Try to incorporate some of the relevant keywords in the title of your app.
If you can incorporate the keywords in the name, there is a possibility that Google will provide you with better results. To be precise, it will better the position of your app. They incorporate keywords in their search algorithm. And for that reason, the apps with keywords get the best priorities.
Another thing that you must note is the length of your title. Well, there are some limitations when it comes to the titles of the app. You cannot create an app name that has more than 30 characters. Therefore, you can understand that you have to come up with a title, which is less than 30 characters.
If you are feeling confused about it, we would suggest you take suggestions from the mobile app development company.
The best thing that you can do is to include a keyword, which describes your app. Also, there is a subtitle field in the app store. The purpose of that place is to add some descriptive text. So, when you include the descriptive text, make sure that you are highlighting all the features.
2. Description required for the app store optimization
It is the time when we should discuss the description of the app. The description of the app reflects the value proposition. Also, the description reveals the best features of the app. Therefore, you can understand the importance of it. In the case of the app store, you can write a description of 4000 characters.
Well, the description of the app is the first three lines that the user will see. There are very few cases where the user taps on the ‘more’ option. So, whatever you want to convey, you have to express it within the first three lines. So, you can see that the users will go through the first line of the description without any effort.
Now, let us acknowledge the points that you must include in your description. It must contain all the unique features of your app. Also, there should be an active Call to Action. Besides, you must include the awards and mentions that you brought on the boards. Moreover, if there are any significant updates, you must incorporate that in your description. Make sure of localizing the targeted languages. Another significant thing that you must include is time-sensitive keywords.
And for the rest of the description, you can craft detailed information about your app. Also, you can ask your developer to make bullet points in the description. It will make it easier for potential users to know about your app.
3. Make use of high-quality screenshots
Some studies and observations claim that people don’t spend more than 7 seconds deciding to download the app. So, whatever you have to do, you have to do it within the first 7 seconds. So, you have to make sure that you have some high-quality screenshots.
The quality of your screenshots is going to influence their decision a lot. If the screenshots are of high quality, they are going to make a significant difference.
4. Incorporate an app preview video
Well, it is also one of the most significant steps of app store optimization. The purpose of the video is to make the potential users know about your app. While incorporating the videos, there are few things that you have to keep in mind.
For instance, most of the people will see your video in mute. So, for that reason, you have to include some texts in it. Or else, it will not bring you the desired result. Also, you have to keep in mind that you will get 30 seconds to present the features of your app.
5. Choose a suitable category
Whenever you come with an iOS or Android app, be precise about choosing the right type. You can consider it to be one of the best practices, which will enhance the rank of your app. In case, if you are putting your app in the wrong category, it will hamper the ranking of your app.
Apple reviews all the submitted before making it available in the app store.
6. Design is essential
Well, the design is also a crucial thing. You are getting only a small picture to describe your app. So, design it in such a way that it grabs the attention of the customers. Or else, very people might download your app. Besides, downloads have a pretty definite relation with the rank of the app.
7. Showcase the positive reviews
Positive reviews have a huge role to play when it comes to app store optimization. Therefore, try to get as many positive reviews as possible. It will improve your ASO ranking. However, you have to make sure that all those reviews are genuine.
8. Use app store analytics
You will find a lot of analytic tools for the app store. Those tools will provide you with some vital insights about the app. Reading those insights will help you to craft your marketing strategy precisely.
Also, it will help you to come up with the most effective marketing strategies.
9. Re-evaluation is also important
Well, it is the final step where you have to reevaluate your app. There is a possibility that you are not happy with the current ranking of your app. So, in that case, observe your data a bit, come up with some assessments, and change the things that are stopping the app from getting the desired rank.
So, here is the list of all the steps that you should follow for your app optimization. You can go for a reliable iOS & Android app development company that will help you with app store optimization.
Rushabh Patel is a Founder and CEO of Siddhi InfoSoft, a leading
Web & Mobile App Development Company focused on creating
experiences that connect, perform & inspire. We believe in
delivering perfect business solutions by adopting the latest and
trending technologies for web and app development projects.