With the rise of mobile and online, marketing has undergone extensive changes. Sending out news tweets, creating a business Facebook page, and transmitting push notifications are just some examples of ways, in which we communicate with customers. Successful brands combine online and offline strategies to get the most out of these platforms, boost sales, and generate leads.
Branded items like shirts and pens, sidewalk ads, and customized outdoor neon signage are all examples of excellent offline marketing approaches. These simple methods are easy ways to promote your brand and business name subtly, yet effectively. In this article, we discuss 4 forgotten, but golden old-school marketing strategies that work as well as ever.
1. Hand out Business Cards
Fewer and fewer people are giving business cards out in today’s day and age. They assume there is no need because they are present online. However, this is not true. People tend to remember a person’s company because of what’s on their card, including the business’ name and website.
Business cards are our first choice of golden offline marketing tactics because they are the budget-friendliest and easiest option. You can slip them into relevant magazines or books while you wait for an appointment, hand them out to other businesses or neighbors, and pin them to bulletin boards. They have great potential.
Business cards are essential to a business because you can do anything you want with them. They are a fast and efficient way to let people get in touch with you and your business in general. If you don’t have any, get some made and begin handing them out. Just make sure all the information on them is correct before you do.
2. Get Involved in the Community
There are several ways to get involved in the community. If your resources allow it, you’ll find sponsoring a community event a very effective way to let everyone know your business exists. You could join forces with a non-profit organization to host a fundraiser or plan a 5K. You can handle all the merchandise if you’re the host. Giving out discount cards, pamphlets, coupons, or branded goods is also a good idea.
To create a personal connection with the community, you could donate. Let’s say there’s a local charity event with prizes going on, or the town library is organizing an auction. These are great opportunities to get your name out there by donating something. You’re also contributing to a good cause. The winners will probably find your service or product useful. You might get some visibility or referrals out of them.
Is a community event related to your sector coming up, by any chance? Why not give a speech at it? This is not only meaningful and educational, but also a viable approach to draw attention to your business. It creates a visual representation of it and makes a good impression on influencers in your industry.
Attending such an event is helpful and useful even if you feel you don’t have enough authority to speak before industry peers. Introduce yourself and your business and start networking. There is a lot to be gained from the relationships you could develop.
Businesses and their owners have different degrees of involvement with the community. Community engagement is a choice on an individual level. However, that choice is a critical component of your marketing campaign as a business.
Communities love supporting local businesses. This is a major trend today. Locals are proud to have a successful business operating in the area. That pride will be amplified if you are able to engage with your community the right way. Use people’s pride to convert them from supportive spectators into paying customers.
3. Invest in Press Releases
Press releases are another excellent offline marketing tool. A well-written press release can pique interest and lead people to become curious about your business. It can offer shareable content that you can spread. It’s a good idea to put press releases out on a regular basis. There’s certainly no harm in it.
What is a press release? It is about half a page long, maximum of one page, and provides a summary of news surrounding your business. If there are no specific news, you can have a press release on the state of the industry and how it affects your business. A new product or service, a new website, or an event you’re hosting, organizing, or participating in are all newsworthy topics. It’s always possible to create news around your business if you have a good writer.
4. Use Trade Shows to Analyze the Market
Trade shows can help you analyze the market and industry because you find yourself sharing a space with the competition. You can gain insight into their strategy, study their pitch, and analyze their marketing tactics. Trade shows are also an awesome opportunity to network with other professionals, market your business, and showcase your product or service. You will find ways to grow by cooperating with other businesses.
You should go to shows even if you can’t afford a booth and even if you doubt your product will stand out.
Admittedly, going to trade shows can be time consuming and expensive, but the investment is worth it. Most trade show participants find at least some success. Look for other small businesses in your sector who can’t pay for a booth and split the cost if their products target the same group.
Last but not least, always share your success. You could host a gathering, a party, or another celebration. Maybe you launched a new product or landed an important partnership. Talk to the local media to get coverage and draw attention to your business based on that. Success begets success. Take the time to show your team gratitude; you encourage even more success this way. Your celebrations are sure to win you new business as they catch your target audience’s attention.
Never forget the offline roots of modern tools and technologies. Invest in these offline marketing tactics – there are major returns to be had.
Lara Douglas is a young woman who loves interior designing and home decor. She is passionate about new trends and fashion forward home décor ideas. She regularly posts at Neon Signs Depot.