Email marketing is one of the most effective digital marketing channels on the web. However, not all of them are suitable for enterprise-level email marketing tools. If you are running an enterprise-level business, you need to for the right email marketing software that caters efficiently to your email marketing needs. In this article, we are going to explore six enterprise email marketing solutions that can handle numerous emails and marketing needs. Read on for greater understanding.
Let’s first understand the difference between enterprise-grade email marketing tools and mid-sized ones. What makes enterprise email marketing software different is the capacity to handle more leads and prospects that run to their hundreds of thousands and even millions without any issues. Another aspect of enterprise email marketing tools is that they offer substantial contact databases or lead storage that is reliable in with processing powers, stability, and bandwidth.
1. HubSpot Sales Hub
HubSpot remains one of the most sorts for email marketing software in the market today. When it comes to digital marketing, this nifty tool knows all the right buttons to push. What has contributed to its success in its marketing blog and academy? HubSpot has five different marketing products that include a Marketing Hub, CRM tool (free), Service Hub, Sales Hub, and HubSpot CMS. HubSpot Marketing Hub does offer basic email marketing features and a little email automation; however, for enterprise-level requirements, you should settle for its Sales Hub. Although the tool is freely available, you only access the email automation features in the Professional ($500/month) and Enterprise plan ($1,200/month). This is a great platform to use in your magento development.
If you thought that HubSpot is expensive, wait till you hear the price tag on this enterprise email marketing software. Pardot’s lowest plan goes for a whopping $1,250/month, and it doesn’t get better since you’ll need to pay more if you have more than 10,000 contacts in your email database. But does Pardot have that pushes its price to the higher end? It is a fully-fledged marketing automation tool with several powerful features, one of them being its 50 automation workflow rules on the basic plan. Others include SEO analytics features, lead scoring features, and marketing attribution.
Compared to others on this list, Drip is a new entity in this field. It joined the email marketing world in 2013. This doesn’t mean that it cannot handle enterprise levels mail marketing. What has led to its popularity is its uniqueness when offering email marketing solutions. It uses the Drip or autoresponder, as the name suggests. It also provides workflow split testing and advanced workflow builder. It is also not the cheapest email marketing solution in the market, offering $49/month for ‘only’ 2,500 contacts, as the lowest-priced plan.
Finally, we came across an affordable email marketing solution for enterprise-level businesses. That is ActiveCampaign. Its lowest plan, which is called Lite, goes for $9/month. However, the plan only offers basic email marketing features, allowing you to store only 500 email addresses. If you are running an enterprise-level business and you want to use this tool, then the best plans will be the Plus plan ($49/month, 500 contacts), or Professional ($129/month, 500 contacts).
This is another relatively affordable email marketing solution that offers services similar to ActiveCampaign. The beauty of this tool is that it even has a free plan for unlimited contacts. However, you’ll be limited to only 300 emails per day. This is perfect for enterprise businesses that are not too heavy on their email marketing campaigns. SendinBlue’s most expensive plan goes for $173/month, allowing you to send 350,000 emails/month, access to automation features, and bonus features that cater to things other than email marketing.
ConstantContact is the list popular on this list but is one of the oldest email marketing software in the industry. It was founded in 1995 and has started increasing in recent years. ConstantContact is a reputable company that offers email marketing services to both medium-sized businesses and enterprises. It only has two plans; the basic Email plan that costs $20/month and the Email Plus plan that unlocks the automation features and others at $45/month. Its simple interface is one of its selling points.
When choosing an email marketing software, you need to ensure that it is scalable and accommodate you as your business grows. Email marketing is a beneficial marketing channel that can guarantee you the highest ROI if you use strategic email marketing campaigns. Research on which enterprise email marketing services that meet your business goals.
Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneur’s launches their first successful online business.