The Ecommerce industry has been on a constant upward trajectory from the very beginning, rarely stopping to let other industries catch up and achieve the market value that this sector of the modern business world holds. In recent years and especially throughout the novel Coronavirus pandemic, the Ecommerce industry has reached unprecedented heights, and is projected to reach 6.54 trillion US dollars in 2022. As you might have noticed, this is a pretty sizable financial pie that you might want a slice of. That said, whenever an industry grows, it invariably attracts more competition, which is why Ecommerce is also one of the most competitive industries in the world.
Modern customers can pick and choose between hundreds and even thousands of web stores in almost every niche, which is why your primary objective should be to make your store stand out from the crowd. With that in mind, let’s explore the five easy yet effective ways to immediately stand out in the Ecommerce world.
Dazzle everyone with your brand
First things first, understand that having an optimized website and the best products on the web is not enough to make you stand out. After all, every growth-oriented Ecommerce business strives to better their offering, so you have to set yourself apart with your unique brand identity. Brand-building is one of the crucial steps every Ecommerce entrepreneur has to take in order to give their online audience and customers a reason to check out their store, and eventually become their loyal brand advocates.
To that end, start by devising your brand identity and personality, making sure to optimize your brand to the exact liking of your target demographic. Pay special attention to your visual identity, the values that drive you, and the tone of voice you use in your website copy and all communication across the web. These elements need to resonate with your customers on an emotional and rational level.
Capitalize on the FOMO method
Once you have a recognizable and engaging brand identity in place, you can start employing marketing psychology to achieve your goals. Of course, one of your primary goals is to sell more, which is why you need to use FOMO to drive more sales and traffic. FOMO stands for the “fear of missing out” and it describes a clever marketing tactic that creates and leverages a sense of urgency to incentivize a potential customer to convert quickly, or lose out on an amazing deal.
Be careful, though, because using FOMO to get sales when there is actually nothing to miss out on is a surefire way to drive your Ecommerce store straight into the ground. After all, people don’t like being played for fools. Be sure to use FOMO to promote your products and special deals and sales, and integrate timers, live feed inventory tracking, and projections to tell the customer that your products are going to sell out soon.
Choose a growing niche
Succeeding in Ecommerce is much more complex than having an amazing brand or using clever marketing tactics, because unfortunately, sometimes there is nothing you can do to rival the sheer number of competitors in a given niche. For example, if you decide to sell tech and gadgets, you might as well start looking for a second job because you’re in for a long and winding road.
On the other hand, if you choose a fairly new niche that’s on the rise but has few competitors, you stand a much better chance of succeeding. Recently, big business has started trading oilfield equipment in the online marketplace, for instance, which is a niche of B2B Ecommerce with very few competitors and high profit margins. So, be sure to find these types of growing niches where you’ll get noticed immediately and build your business efficiently and safely.
Make it as simple as possible
One of your primary objectives should be to make the shopping journey as simple as possible for your visitors by minimizing customer effort as much as possible. This is a key metric that you need to monitor constantly in order to figure out where your visitors are dropping out the most, and why. Usually, it will be because the shopping process is too long and complex.
To reduce customer effort as much as possible, be sure to stick to a simple website structure consisting of main product categories and a handful of subcategories. Integrate functional tools like a search bar and quick side filter to make navigation easy, and make sure to minimize the number of times a visitor has to click to complete their purchase.
Leverage user-generated content
Nowadays, customers trust other customers way more than they trust brands. You can employ the best marketing tactics in the digital world but if your customers don’t see their peers using your products, you won’t be able to stand out in such a saturated field. After all, if others are buying from you and posting about it online, then you must have something of value to offer. Be sure to emphasize user-generated content on your side and social media in order to build social proof, and don’t forget to make every photo and video shoppable to make shopping as convenient for new customers as possible.
Ecommerce might be growing with each passing day, but it’s becoming increasingly competitive as a result. Be sure to use these tips to stand out quickly in your niche, and build a recognizable Ecommerce brand that the online world will know and love.