Complete Understanding of Digital Marketing Process:
Defining Digital Marketing-
The term Digital Marketing was first used in 1990. Today, Digital Marketing is the fastest-growing field of marketing the products or services through electronic gadgets like computers, laptops, smartphones, tablets, etc. Digital Marketing applies technologies such as websites, email, apps, and social networks to engage with several people and create a relationship with clients. It’s different from the traditional marketing form. Internet marketing, online marketing, web marketing are all the most the same thing.
How is Digital Marketing done?
Few things to keep in the notice for effectively conducting DM for your business:
It means to get yourself visible on the web so that customers can know about you by sitting at their place. One can get visibility on the internet through various social media tools like creating an account on Facebook, Twitter, LinkedIn, and uploading videos on youtube. Posting blogs and articles and submitting the same in various directories, displaying banner ads on high ranking websites, and so on.
Get connected to targeted traffic-
Once your visibility increases, the next step is to connect to your potential customer, which can be converted into clients. For this first segregate the people who are looking for your products or services and those who are not looking for your product or service now but can form a potential customer database in the future. People who are looking for you are PULL LEADS which are comparatively easy to convert.
The ultimate objective is to get business, for that continuous lead has to be generated which in turn requires engaging more and more people with you through various online activities on your website and social media sites. Let the person visit your site or page and do some activity, not everyone visits to buy but for many other reasons.
Once people are engaged on your site, lead is generated. Leads could be micro or macro. Micro leads may have uploaded your brochure, subscribe to blogs, articles, or newsletters, done some activity on your site but not interested in buying your product or service as of now. Macro leads like inbound calls, subscribing for a free trial, or the person himself visiting your place are the leads that are interested in your product or service and can be converted into sales.
Micro leads are nurtured to macro leads and macro leads, in turn, nurtured to sales.
This is the best thing in Digital Marketing that you can evaluate the working of every tool you are using to promote your product or service online through WEB ANALYTICS. It clearly shows which channel is fruitful and giving better results as compared to others, so that you can spend your money wisely and keep account of every single penny spent.
Retaining last customers-
Digital Marketing not only aims at getting new customers but also retaining the old customers so that they come again for buying and refer to others too. This can be done through email marketing services, after-sales services, feedback form or better suggestion or can be asked, and so on.