Being on top of the search rankings is something that gives your business a winning advantage. After all, it gives you more chances of being visible to the potential customers out there. Moreover, they are more likely to click and access the top-ranking sites as they appear more trustworthy as compared to the others. Ranking high, therefore, is probably the top criteria for any business. With the significance of search rankings loud and clear, the next thought will be about reaching up there.
What strategies can take you to the top despite the fact that thousands of competitors may be vying for the same spot? Is reaching up there just a matter of sheer good luck or the right tactics matter too? How can you retain the ranking irrespective of constant updates in Google’s search algorithm? Obviously, each of these questions matters for creating a result-oriented and sustainable strategy. Let us share some easy and effective tips to climb the top of search rankings.
Everything starts with the right keywords
The secret to securing a place on the top of the search rankings lies in targeting the right keywords. This is easier said than done because you need to plan and decide just the right approach to arrive at the keywords that have the right potential. The idea is to understand the buyer’s intent and visualize the keywords they are most likely to search with.
If you focus on extra-broad keywords, you may not get relevant traffic. On the other hand, focusing on highly competitive ones will also not do much good as it may never get you beat the competitors! Starting broad and then narrowing down to the most relevant keywords is the best way to choose them and get the results you want.
Optimize your website with the target keywords
Once you are clear about the keywords that you would want to target, the next step is to optimize your site for them. The key SEO elements which you need to optimize include page titles, meta descriptions, H1 & H2 Title Text and Alt Text. Further, the content of the website should also have the target keywords in the right density and volume.
At the same time, the keywords should be placed relevantly and contextually everywhere in the content and other on-page elements. Overstuffing is a blunder you should avoid. Remember that optimization is a site-wide concept and you need to ensure that you do it for every single page, no matter how large your website is.
A viable content strategy is equally important
While search engine optimization is essential for making your website ace the searches, you cannot ignore the significance of content. Having a viable content strategy, therefore, is not a choice. To start with, you need to make sure that your website, blogs and all online resources have authentic, valuable and high-quality content that matches the user intent.
Further, consistent work on content is something that you cannot afford to ignore. Just focus on improving your content continuously and aligning it with the latest algorithms and search trends. For example, the current trends make it important to have your content optimized for voice searches. Unless your content has answers that match the typical queries of the user, the chances of ranking high are negligible.
Quality backlinks definitely make a great difference to your search rankings. So having a winning link building plan that prioritizes quality over numbers can get you there. As Adam White from SEO Jet teaches, building backlinks in a natural way to your website is the key to climbing the rankings. Look for linking with authoritative sources in your domain because this approach not only gets you quality backlinks but also give you extensive exposure.
What’s more, you get the benefit of being endorsed by a niche influencer, which has a positive impact on your credibility. Guest posting is one of the best tactics to get such authority links for your website. Also, it is important to steer clear of low-quality links and avoid black hat practices as well because they can do more harm than good.
Be active online
Another effective way to make your website reach the top search rankings is by being constantly active online. Start with improving local searches, which is best done by creating business listings on the top directory sites. You can also start a blog and share valuable and informative content on it regularly. If the users find it good enough, they would surely want to be back for more.
An increase in blog traffic is definitely a plus when it comes to pushing up your ranking. Beyond the content refresh for your website and blog, regulate activity on social media also improves your positioning. Post regularly on platforms like Facebook, Google+ and LinkedIn and try getting engagement across these channels.
Analyze and refine your strategy
The biggest mistake that you can make with your search ranking strategy is resting on your laurels. Just because you have achieved a position on the top today does not mean that you will always be there. The only option is to analyze your current strategy and identify the gaps and scope for improvement in it.
Use reliable research tools that are capable of giving you accurate facts and figures along with useful insights. The objective is to refine and realign your strategy to consolidate your position on the top. If you are able to crack the solution here, you will surely get up there and stay there as well.
Even though these tips sound simple, they require a great deal of hard work to be implemented properly. Beyond just following these tips, one thing that you should understand is that the user is the most valuable link in the chain. A clear understanding of user expectations is a must because this is where everything starts. So you must collaborate with a seasoned SEO team that is capable of handling everything that goes into creating a winning SEO plan that takes your ranking sky-high!