Are you a local business owner who is trying to get your name out there on the internet and find potential customers? Then, local citation is the right choice. A local citation is any online mention of the name, address and phone number (NAP) of your local business.
Local citations play an important role in improving your local search results, driving traffic to your website, giving you an online identity and building trust among potential customers. In order to increase your business’ credibility, you have to put in your best efforts in local citation building.
Did you know that 50% of customers visit the store within 24 hours of doing a local online search?
Here are 4 effective ways to improve your local citations:
Accurate Business Information
Ensure that you have provided accurate business information such as name, address, phone number on all the online platforms. Your NAP details should be complete, accurate and consistent. It avoids confusion and helps your potential customers to locate you easily.
If your NAP is inconsistent, search engines will also have a difficult time verifying your business. You don’t want that to happen, isn’t? So make sure your NAP is consistent both in terms of format and actual information on all the listings.
Get Listed on Major Directories
Creating citations or business listings in major directories and review websites plays a key role in improving your business’ visibility in the online space. But with umpteen numbers of options available, business listings can be quite confusing. So make sure to choose the right citation website to get your business cited.
A few highly rated USA citation websites are
- Better Business Bureau
- Angie’s List
Ask For Customer Reviews
Unlike giving accurate business information and getting your business listed on major online directories, getting customer reviews isn’t as easy as it sounds. But local reviews are extremely important in building credibility to your business and directly affect your local search engine rankings.
Getting positive reviews may be a slow process but it has a real competitive advantage. You can begin by contacting your customers or users to see if they would like to leave reviews for your business. You can also provide them with incentives such as discounts and complementary gifts.
Get Local Links
Getting links from other high quality and relevant local business websites are important to Local SEO and also to improve your local citations. It will increase the visibility and credibility of your business because you are acquiring links from local websites of a similar niche.
Few of the ways to get local links are:
- Join local networking groups
- Get listed on your local suppliers’ website
- Sponsor local charity events and causes
- Host an event
Don’t forget that local citation is an effective weapon in driving potential customers to you. Not only do they give customers more ways to find you, but they also build your website’s authority with search engines.
For effective local citation service for your business, contact our experts now.