Are you a company that deals with Search Engine Optimization (SEO) solution and technology innovation? If yes, then there are some latest technology up-gradation that can help you out. Artificial Intelligence (AI) is one of the most impacting trends in Digital Marketing. If you see the past AI was affiliated with robots, machinery, and complex sciences, but now, AI has become more advanced by reaching out to every industry so that it can grow faster. The possibilities in AI are countless.
What is Artificial Intelligence (AI)?
Artificial Intelligence is also known as Machine Intelligence. AI is intelligence illustrated through machines in contrast to the natural intelligence displayed by humans. The specific application of AI includes expert systems, speech recognition, and machine vision.
According to research, around 80% of the marketers, who are using AI reports rapid growth and positive changes for the company.
What is Search Engine Optimization?
SEO is a procedure through which you can increase the quality and quantity of your website traffic by the visibility of the webpage or website. SEO specifically focuses on organic results.
The impact of Artificial Intelligence (AI) on Search Engine Optimization (SEO)
AI has become a vital factor in how to search engine rankings page so, you need to understand it in a better way. As the updated search engines are now more advanced and ready to identify keywords stuffing, irrelevant backlinks, and quality content, but to conquer these marketers need to use AI to bring the best results.
Using AI for SEO success will not only make you witness some great opportunities but will also assist you to develop more planned strategies and high-quality content. If you are not utilizing AI for your business then you should start using it immediately to witness some unbelievable results. AI will bring some quality changes by considering ranking factors and how people are clicking on the search results.
So, Let’s get started with these 5 things that you need to make AI a supporting hand for SEO.
SEO becoming more important for Visual Content
Google is becoming more relevant and effectively analyzes visual content. It will not only show you YouTube videos in search results. This opens the doors for visual artists, now they need to think about SEO before creating visual content like images and videos. They need to think about several things such as optimizing keywords targeting, descriptions, tags, video length, and much more.
As rightly stated by Sam Mallikarjunan, Head of Growth at HubSpot Labs, He says, “Search engines are getting better at knowing what a video, an audio clip, or image is actually about.”
With this visual content will create an effective influence on SEO.
Quality and relevant content
Google keeps on updating its algorithm to give its audience some highly accurate results. Google’s recent update of including Rankbrain is the artificial intelligence change which will not only crawl keyword phrases but also focuses on quality and relevancy. It is advisable to use one keyword phrase and optimize it with related phrases.
For example: if you are using the keyword “Best jewelry shop” then instead of repeating it you can also use the “Finest jewelry shop” or “Excellent jewelry shop”.
This will make your content look good and increase your overall ranking on Google. Now, forget about older factors such as keyword density and keyword stuffing. With this update, Google is now keeping an eye on content relevance, context, and value as an important ranking factor.
You need to solve your audience’s problems with high quality and relevant content. If you pick a niche and keep it as your website and brand identity then it will be easy for Google to understand your content in a better way and rank your page higher.
A backlink can change the game
Nowadays, Search engines are smarter than humans, they have some powerful ability to analyze that people coming to your website stay and read or content. SEO experts need to focus more on generating relevant and high-quality backlinks.
“Websites with strong domain authority with lots of links pointing to it but mediocre content will be most susceptible to Google’s AI improvements” by Larry Kim, founder of Wordstream.
You are thinking that we can create high-quality content but how can we improve our backlinks? The answer is very simple, you need to put the backlinks which are related to your industry or are from the same category. This clearly states you need to be selective in choosing your backlinks.
Mobile Optimization is the future
If you still targeting the audience who are using computers then you need to change your perspective. According to a Google study, it was found that around 40% of searches are now mobile and more than one in four users only use a smartphone on an average day. So, if you are following the trend and targeting your relevant audience according to their preference then you might lose some of your potential customers.
According to Google’s Mobile Algorithm, you need to make your website mobile-friendly to get some better outcomes. But the positive side of this mobile-friendly shift is that now brands can target a larger number of audience. So, you need to focus more on mobile optimization
Using SEO tools and software
There are some specific and highly efficient AI tools for SEO, which contains some advanced feature and unique characteristics. Following are the AI for SEO tools that can help your website to grow faster:
- Bright Edge – Content Marketers can use this application to optimize their content.
- Market Brew – This application provides companies with on-site training.
- Can I Rank – This application helps the user with data so that they can move in the right direction.
- Pave AI – This AI enables tool will help you to convert your Google Analytics data into some useful insights so that you can improve your marketing strategies.
Such tools will provide you with sturdy services to make your online presence speaks. These tools are trusted by some reputed internet marketers all over the world.
AI resembles an add on factor for SEO to bring some amazing outcomes for any organization. I hope the above-given points will make you understand about the impact of AI on SEO. You need to keep your focus more on Mobile Optimization, Voice search, and Visual Content to get some unexpected results.
All the best for your future marketing campaigns!