SEO- One of the important digital marketing strategy that can help build a successful internet business for online marketers is through seo services. Without adequate visibility in search results, your business might not end up reaching your chosen audience. Herein comes advanced SEO strategies, which help in improving traffic and brand awareness.
Advanced SEO strategies include any set of SEO techniques, involving a more in-depth analysis of the working of Google’s algorithm–in line with its constant updates.
Nearly 75 percent of users reportedly don’t scroll past the first page in Google search. So, the target is to feature on the very first page. And how do you do it? Here are some 8 advanced SEO strategies you can implement for better results.
- 1. Keep yourself up to speed with Google Algorithm
- 2. Optimizing pages through both On Page SEO and Off Page SEO:
- – On Page SEO
- -Off-page SEO
- 3. Examining actual search terms with Keyword Research
- 4. Focus on Content Marketing strategy followed by Keyword research
- 5. Revamp Page Speed for successful conversion
- 7. Optimizing Meta Tags efficiently to highlight your content
- 8. Grow your online audience by preparing a high quality Guest Post
- Additional SEO strategies to be taken into consideration
- -Conversion Rate
- -Click-Through Rate
1. Keep yourself up to speed with Google Algorithm
One of the primary elements of SEO strategies is Google algorithm. It looks for web pages based on keywords searched and assigns rankings accordingly by assessing factors like the number of times the keyword appears on the page. Search Quality Raters or human evaluators are hired to rate SERPs and check the quality of top ranking websites, assessed in terms of the relevance of the title and content, especially with respect to the keywords searched. Google’s search engine uses a core algorithm to crawl and maintain rankings on search results pages. This algorithm is updated nearly 500 times a year, with the latest being announced in June 2019, although smaller in magnitude as compared to those like Panda or Penguin implemented to resolve major search result issues.
2. Optimizing pages through both On Page SEO and Off Page SEO:
– On Page SEO
For any digital marketing services, on page SEO refers to the practice of optimizing keywords, meta description and title, H1 and other headings, content, HTML code, alt tags for images, internal/external links and page performance. These techniques are utilized within the website, which work together to help improve the site’s ranking through better user engagement. Among these, keyword optimization continues to be of primary importance, although the focus tends to shift towards long-tail keywords.
Unlike on-page SEO, this includes strategies you incorporate, outside of a website, to improve its ranking in SERP. A guest post is an off-page site promotional activity, for instance. Writing quality content can help you rank in search engines but your chances are further boosted if you can get some other relevant sites to link to that content. Off-page SEO entails not just link building but also social media marketing and brand mentions. For best results, both on-page and off-page SEO need to be optimized for better search rankings.
3. Examining actual search terms with Keyword Research
The primary step of any SEO campaign, keyword research refers to the process of identifying and analyzing real search terms that users enter into search engines. It gives you an adequate idea about the topics that have a high search volume. Efficient keyword research will ensure you frame your content accordingly and will also inform your overall marketing strategy, including outreach and promotion. It is important to note that the keywords you use may not always exactly match with the actual search terms; it is more about the intent that the keyword addresses and if a particular content solves for that intent. To begin with, make a list of the relevant topics, look for the main keywords in them, and research relate search terms. This is followed by checking for a mix of head terms and long-tail keywords and analyzing how your competitors are ranking for the same. Finally, use the Google AdWords Keyword Planner to choose appropriate keywords.
4. Focus on Content Marketing strategy followed by Keyword research
As Bill Gates writes in an essay, “content is king”. Only 2 of the top 10 websites are content sites, despite it being one of the key SEO strategies. To optimize user search and secure search engine rankings, you need to build quality content around SEO. Experts have argued how SEO and content marketing go hand-in-hand. To begin with, narrow down your target audience and choose your topic accordingly. This is followed by keyword research suitable for your topic and your audience. Use keywords in your content effectively. Strategies your content well to help it convert into traffic. Hence, the main objective of content marketing is to grow your business.
5. Revamp Page Speed for successful conversion
Page speed or page loading time is a crucial determinant of your ranking in search engines. Akamai research states that even a one second delay in page response can lead to reduction in conversions by 7 percent. In fact, nearly 40 percent of website visitors were found to abandon a website that takes more than 3 seconds to load. Google screens sites in terms of page loading time and so your page speed impacts ranking. This will further impact user experience, sales revenue and conversion rates as well.
6. Improve page rank In SERPs using Schema Markup
This SEO strategy refers to a code you put on your website to help search engines direct the user to more accurate and informative results. Schema markup improves ranking in the SERPs in comparison to those who don’t use it. An effective schema markup can incorporate name of the person, event, place, product, organization or creative work, to name a few, to create the HTML.
7. Optimizing Meta Tags efficiently to highlight your content
Meta Tags is the tool that gives data about your page to search engines and website visitors, making it a key SEO strategy that needs to be optimized to highlight important elements of your content. This includes a clear and on point Meta title and Meta description with the right keywords to improve chances of visibility in search engines. Add to this image optimization through alt text, header tags and canonical tags.
8. Grow your online audience by preparing a high quality Guest Post
To improve exposure, you can also guest post on another credible website and secure a link back to your own along with a short biography of the guest author/company. Back links facilitate better rankings in search engines. Study guest posting companies and bloggers carefully and choose a suitable site for your guest post. Ensure you prepare a high-quality guest post.
Additional SEO strategies to be taken into consideration
Conversion rates are calculated by dividing the number of conversions by the number of total ad interactions tracked to a conversion during the same time period. This will help you adopt informed advertising strategies. You can use Google Ads conversion tracking tool to assess the same and improve conversion rates by adding more specific keywords and negative keywords to reach your target customers. You can also mention prices in your ad text for better engagement. In case a customer is still not interested, they won’t click on the ad, saving you the cost of the particular clicks.
CTR (click-through rate), yet another vital part of SEO strategies, measures the ratio of how frequently customers who view your ad actually click on it. This will help you evaluate if the keywords and the ad are performing well. Each keyword and ad has its own CTR. Organic CTR can be improved through better URLs, good headlines, long-tail keywords, schema markup, efficient Meta descriptions and images. You can use Google AdWords preview tool to analyses how these work.
These are some of the best SEO strategies that help you rank well on search results and in the process ensure user satisfaction.