Whether you are running a blog, an online shopping platform or just a personal website, the visual element of your web presentation is what drives traffic. People are more likely to visit your webpage and stick on it longer if you have visually appealing content. Since humans are visual learners, we immediately relate to images that have the potential to keep us on a given page for minutes before we tread even a word of text. Pictures over words is just one of 7 hacks that you can use to boost the visual boost of your online content.
Visualization and infographics
The whole reason behind uploading content is its presentation to a wider readership and the willingness of those people to find out something from your website. The design of your web platform, therefore, is the ace up your sleeve that will get you ahead of the competition. Always try to visualize the data instead of writing long posts that few people will have the patience to read until the end. This includes the use of chart pies, graphs, and borders around text boxes that help the reader single out the most important chunk of information he or she came to get.
The power of a picture
Like we stated earlier, pictures pack a bigger punch than words. That being said, you should avoid large texts, no matter how many paragraphs you divide them into. Also, always accompanies a section of text with an image that will sum up all the words underneath it. After all, a picture is worth a thousand words and nowhere is this truer than in web design. Essentially, do your best to accompany every piece of information or advice with a suitable picture that will instantly convey the message much better words ever could.
Quality of imagery
Since you are aware of the importance of imagery, it is time to devote yourself to their quality. Although acquiring pictures for your website via Google search and stock image websites seems tempting because it is free of charge, in order to establish a distinctive visual identity you should get professional photos. There are so many freelance professional photographers today that it shouldn’t be too hard to find one whose portfolio will match your design preferences.
Don’t be afraid to edit pictures
Once webmasters receive pro pics that will go in the website, they will usually restrain from further editing them, afraid that they might distort the original image and ruin it. However, minor alteration using photo editing tools are actually recommendable if they improve the quality and the composition of the image. That is why you shouldn’t shy from using Photoshop presets and overlays offered by Sleeklens and similar photography resource platforms.
What else to include
As far as visual content is concerned, pictures comprise most part of it but not all. The aforementioned charts and graphs are an essential section of your website’s visual identity, as well as video clipping. You have the possibility to directly embed video from YouTube, Wistia or Vimeo into your posts to make them more vivid and colorful. Furthermore, you should add a comic strip (literally) at the bottom of the page or integrate memes with more jovial posts. Even the font and color of the letters is considered part of your visual identity so choose the color palette of your web platform carefully.
What to avoid
Pictures might be powerful but they are not omnipotent. Don’t overuse imagery as you might saturate the look of the website, driving visitors away because of a chaotic design. This does not paint a pretty picture, pun intended, so be sure to moderately use imagery to accompany the information. Like we wrote earlier, the images you post need to be relevant, i.e. related to the topic of the blog or website. If you are writing about garden hoses, don’t put images of Hollywood actors just because of a pun you made. The message that the text and images are designed to put across shouldn’t be diluted by using irrelevant images. Finally, take care of the size of the pictures you use as they shouldn’t be too small nor too large for the design of your web platform.
Use social media to your advantage
Another place on the web where images rule are various social media platforms. There are even apps that are all about the sharing of pictures like Instagram so you need to extend your visual identity to social media as well. There is no need to generate brand new content but merely to disseminate the content you have already created. Establishing a permanent presence on social media will ensure that you reach a much wider audience without spending an extra dime.
Every good online marketing specialist will tell you about the importance of creating a strong visual identity of your web presentation. This is achieved by generating visually appealing content that will help you increase your online visibility.
Claire Morgan is a marketing consultant and lecturer who, thanks to her integrated approach to business, stands behind many digital strategies of renowned brands. She enjoys travelling and passionately blogs about the latest marketing and lifestyle trends.