When it comes to search engine optimization, people face a lot of trouble with the process of link building. This is not a simple thing, especially at this time when Google has become quite strict with its policy. Even a few years earlier, link building process used to be simpler. Getting websites for posting articles wan not difficult. People used to post articles for free at those places. Today, link building has turned quite difficult or complicated. When you get a link from not a reliable website, link building does not fetch you the right result. In the following section, six crucial tips for link building have been discussed.
1. Know the Art of Writing Good Content
You need to learn the art of writing good contents for link building services. Now, writing content is considered a job that needs human intelligence. Using tools for writing contents is not the best choice, as machine intelligence is not proficient yet to write good contents. Moreover, the writer has to be proficient in his job. A good writer should research well before writing. The content must be information rich as well as unique. Getting back links from such articles will help your website to become popular easily.
2. Guest Blogging
For content marketing, instead of using the article marketing websites, you should go for guest blogging. Using the guest blogging services is the meticulous way of building links. It is more effective than posting articles in the websites which are marked as spam by Google. Instead of getting bulk links, you need to focus on getting quality back links for your website for achieving better result.
3. Manage the Broken Links
Managing the broken links is a crucial part of a successful and powerful link building campaign. You need to identify those broken links and then you need to fix them with step by step measures. In order to manage the broken links, the following three steps are needed to be followed:
- At first, you need to find a relevant broken link on a website.
- Now, you need to make something identical to the broken resource.
- Now, link to your working resource than linking to the dead resource.
4. Unlinked Mentions
In many cases, people make HTML formatting error when creating a link. As a result, unlinked mentions take place. In such cases, the HTML formatting has to be corrected. If the formatting is not corrected, you shall find error in link building. Such unlinked mentions are required to be fixed.
5. Use the Keywords
If you are creating back links through articles or blogs, you need to use the right keywords. Make sure that the content is keyword rich as it will enhance the credibility of the back links. But, at the same time, overstuffing of keywords is not recommended.
6. Long Contents for Link Building
Using short content for link building is a cheaper thing, though it is not effective. To gain effectiveness, you need long contents which are enriched with information and keywords. Long and informative contents will add more value to your links.