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5 Tips to Increase Your Brands Digital Presence

5 Tips to Increase Your Brands Digital Presence

Having an online presence is one of the most important business strategies you can implement in 2020. Many consumers are heavily influenced by the online engagement that a brand has with its customers. One of many reasons that consumers often prefer to engage with a company’s digital presence is due to convenience. Consumers can easily get company updates, receive customer service support, have a wider selection of product or service offerings among several other influencing factors. 

If your company does not currently have a digital platform or customer engagement, it should be a top priority to get started. If you currently have a small to large online presence, it’s important to continually engage in best practices to both grow and nurture relationships. Your customers are your livelihood and as such, should always be one of a company’s top priorities. 

Establish Relationships

Since developing and nurturing your business relationships is one of the most important business practices you should engage in, it is important to be knowledgeable in the most effective ways to accomplish this goal. Customers are increasingly more likely to do business with companies that are willing to build a relationship. Where and how people spend their time and money is largely influenced by the company’s morals and messages to the public. The way that individuals will do business with your brand is dependent on their perception of not only your products or services but the way that you treat your customers. We see this repeatedly in some of the most influential marketing campaigns of the last decade.

One example of this is brands who donate after making a purchase. This is one example of how a brand can try to establish relationships with its customers by sharing a common interest that makes the world a better place. The digital space is one of the best platforms available for running campaigns of this nature, engaging in dialogue and sharing sentiments with its customers. Additionally, many customers are increasingly interested in doing business with local customers – if you fall into this category, make sure that you keep this in mind when establishing your relationships. 

Create Compelling Content  

Creating consistent quality content is a strong way to maintain engagement with your online users. When users enjoy the content that you produce, they’ll spend more time engaging with your site and feel a stronger connection to your brand. It’s also a great opportunity to portray what your company represents as a brand. 

 brands digital presence

Developing consistent quality content is becoming increasingly more important as Google has increased ranking factors around the EAT signals – expertise, authority and trust. Consistent quality content builds trust and deems you overall resourceful. These are the new indicators that Google is looking at when they analyze your content. Google is placing increasing importance on the quality and accuracy of the content that is being produced – they want to help ensure its users safety and wellness. This is one of the reasons that you should invest a considerable amount of time and resources into creating great consistent content. 

Pay Attention to Your SEO 

Maintaining your SEO presence can immensely build your brands digital presence. Optimizing your site to rank first on search engines is the main intention of jumping into the SEO game. Using SEO can help attract consumers to your company who are actively looking for something in your industry. It’s not like you’re placing advertisement’s somewhere on the web.

SEO is a means of organically generating traffic to your company’s website. With the right placement, your brand has the potential to grow exponentially. The possibility of growing your traffic to convert in sales, is realistic. People believe that sources populating at the highest results on Google and easily trustable. Ranking for the right keywords is fundamental in the SEO process. For example, when you search for “moving background check” in google, TransUnion’s SmartMove service ranks in first place. This translates into high conversions for TransUnion SmartMove when anyone is searching for “moving background check.”

SEO

Ranking further up on the search engine builds credibility and highlights your company as trustworthy. Consider investing a portion of your budget into SEO measures for further expanding your brands online presence.

Optimize Your Website for Mobile

In today’s mobile world, consumers are most likely to spend more time browsing the web on their phones than their computers. According to the Pew Research Center, roughly 77% of Americans now own smartphones and 7/10 Americans interact with social media every day. These numbers are steadily growing, and eCommerce Brands need to use this data to help appropriately market to their specific audience.

With an increase in online purchases being made through mobile devices and a significant decrease in purchases made on desktops, it is vital to all marketers to understand the importance of being mobile-friendly. “It is crucial for companies to understand how their audience is browsing for their services or other items related to their niche,” says Matt Edstrom, CMO of GoodLife Home Loans. Having a strong understanding can help outperform their competition. Marketers have many different platforms to reach their target audience. Anything from all the different social media platforms, last-minute discounts, influencers, and sale alerts. 

There are many reasons why having a mobile-friendly website can positively influence online presence and SEO ranking. Since mobile usage has increased, Google has rolled out a series of updates and penalties in order to determine rank when looking specifically at mobile usability. Back in 2018, they announced a speed update specifically for mobile searches. In addition, Google will continue to crawl the entire web and see how mobile-friendly it is compared to other sites pertaining to meta-data, structured data, and type of content. 

Resources and tools are available to test and improve mobile-friendliness. Many sites choose not to explore the tools available to them to improve their overall mobile usability.

Some Tools to Consider: 

Use Social Media  

Consumers are spending a significant amount of time on social media platforms. Your digital presence relies heavily on being active on these networks. Regularly post status updates, jump in on relevant trending conversations and engage with your followers. Being responsive to social media platforms will not only create stronger relationships between you and your customers, but your engagement will be in the public eye.

“Consumers want to do business with brands that are loyal to their customers,” says Stuart Leung, VP of Marketing for Breazy. “Addressing your followers’ concerns and comments through social platforms assures people on how your brand responds to its customers, which can result in more leads”.

Taking the time to answer questions and respond to comments will entice others to reach out on social media as well, which in turn will boost your online presence.

Social media also acts as an additional outlet to repost the content currently published on your website. You can share your content on Facebook, Instagram, and Twitter in order to receive more traction. If your content deems to be informative and valuable, it is likely that others will share your content, boosting your digital presence. 

Closing Thoughts 

Establishing relationships, creating solid content, using social media, optimizing for SEO and mobile are all going to work towards increasing your overall online presence. You won’t see changes overnight, as this strategy builds overtime. However, if you’re consistent you’ll start to see small increases in mentions and in traffic. If you’re not already, you should utilize Google Analytics in order to keep track of your progress. This will give you insight into the success of your efforts. Once you start to see a significant increase in your brand’s digital presence, it’s crucial that you maintain your strategy and always strive to make improvements when there is an opportunity. 

Author Bio:

Anais Jun writes articles for businesses that want to explore different marketing strategies. Currently, she is a contributor for 365 Business Tips and a digital marketing expert for e-commerce brands such as Dayonecredit. Her educational background in Sociology helps her tackle topics regarding demographic trends, messaging, and branding. Feel free to connect with her via Linkedin.

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