When running a business, you need to protect the sensitive data of your clients, as well as your own resources by always knowing who is on the other end of the line. This, however, is not easy, especially in the digital world. You see, what you need is a great customer identification system to help you out and developing one is not nearly as difficult as you may assume it to be. With that in mind and without further ado, here are five great tips for customer identification system.
The first thing you need to do when asking for your customer to register is to ask for their name, date of birth and address. Their name is important for profiling and the registration process, while their age might be crucial when it comes to determining whether they’re eligible for certain types of content (+18). Their physical address is relevant to your delivery system, while their email address might be crucial for the digital receipt or an update on your offer. Lastly, you might want to award them an identification process that they have to enter to log in or allow them to choose their own password. Either way, these are the bare minimum you need for customer identification.
Predicting the unexpected
There are so many scenarios that you might want to foresee before wrapping up your identification system. For instance, a person might forget their password (which is a fairly common occurrence where a temporary password is sent to their email address of registration). However, what if they registered on an old email address that they no longer use and have no idea what its password was? How do you resolve this situation? Do you ask them a security question, ask them to verify that it’s their profile by typing in the code that they receive via an SMS or do you use another method?
Even some brick and mortar establishments, like financial institutions, need to have a well-devised method for identifying their clients or customers. Otherwise, you might stand exposed to money laundering and all sorts of similar fraudulent financial activities. This is why these financial institutions use methods like KYC, which is an abbreviation for know your customer. This method is particularly used for institutions like mutual investment funds in order to ensure that every investment is made in the name of an actual person and not a fictitious one.
Biometric customer identification
As of lately, there has been a lot of development in the field of biometrics and, since the majority of your customers now have access to smartphones, they have access to sensors of all sorts. This means that they can scan their face, their iris or their fingerprint in order to verify that it’s really them. Now, there are a lot of security concerns here, ranging from the use of photographs to trick the system, as well as some health concerns. Nonetheless, as this method becomes more sophisticated it’s inevitable that it will be more commonly used in this field.
Screening is vital
Checking the past of your clients is crucial in managing to predict the chance of their future misconduct. You see, there are some people who already have a troublesome history with financial institutions or even ongoing charges against them. So, if you have the option, screening them would definitely be a great idea. Still, in industries like e-commerce, such a thing would be both impossible and inappropriate. Some customers value their privacy and it’s sometimes not a good idea to ask for too much information.
In the end, you need to understand just how important it is for your business to finally work out its way around this. The security of your own information and reliability of your customer interactions heavily depend on your ability to compose a reliable customer identification system. With these five tips on your side, it might be a lot easier for you to do so.