In the oversaturated online world, he who has the better digital marketing strategy, wins. Ideally, it would be your amazing product and services that would set you apart, attract quality leads, and boost customer retention, but in reality, it’s the way you market your brand and your products that will determine the long-term success of your business. From writing SEO-friendly articles for your blog, all the way to your website’s design and how you communicate with your followers on social media, there are many marketing tactics that could make or break your brand in the digital realm.
However, that doesn’t mean that you should pour money into every marketing tactic, because pretty soon you’ll be out of resources. Instead, you should choose the most promising tactics such as content marketing, SEO, personalization, and others, and put other costly methods on hold. With that in mind, let’s go over the five digital marketing tactics that will successfully boost your business on all fronts.
Brand your way to prominence
First and foremost, you can’t hope to create a comprehensive marketing strategy or market your business successfully without a strong brand presence and a compelling brand identity. Why? Because digital marketing relies on good branding, or in other words, it depends on good branding to give it a unique edge, and something truly memorable, unique, and inspirational to market to your online audience, and your customers. If you don’t have a unique brand, then you’re just another company in a sea of competitors in your niche.
This is why your first order of business is to make your brand more memorable, relevant, and inspirational. Start by creating a distinct set of brand values that will complement the core values of your target demographic. Weave these values into your content strategy, and use them to create visuals that will immerse customers into the brand experience. Lastly, don’t forget to craft a unique tone of voice, because in a saturated marketplace, people will remember and fall in love with brands that talk to them in a friendly and familiar way.
Take personalization seriously
Now that everyone is online and that every business is developing their own digital strategy, you can’t afford to come off as distant, cold, or indifferent. The last thing you want is for people to think of your business as just another money-grabbing venture that has absolutely zero regard for their needs, aspirations, or lifestyle. The keyword that will help you avoid this common pitfall is personalization. This word needs to permeate your entire marketing strategy if you are to build meaningful relationships with your customers.
Concretely, you need to personalize your email strategy, the way you communicate with your customers on social media, the way you communicate through all of your sales channels, and of course, you need to personalize the brand experience as much as possible. Don’t just address people by their first name, rather, delve deep into customer research and leverage common insights to craft truly unique marketing materials.
Boost your SEO efforts
One of the best things you can do to pave the road to long-term growth and success is to invest in search engine optimization. SEO is the way to improve your ranking in organic searches, put your brand on the online map, get on Google’s good side, and build your brand’s reputation and authority in the competitive market. So naturally, it should be one of your top priorities.
This is especially important for companies that want to rank high in the local and global SERPs, which is something that white label SEO experts emphasize in their strategies nowadays, simply because ranking a business high in the local market while growing the brand on the global scene at the same time is one of the key elements of long-term growth. Whether you have an in-house team or if you outsource your SEO needs, be sure to optimize your online presence for local brand visibility as well.
Capitalize on user-generated content
It should go without saying that the modern customer trusts other customers much more than they trust companies. If you want to build up your brand’s trust and authority in your niche, it’s therefore imperative that you first build up social proof to boost word of mouth. To achieve this, you will have to tend to social media marketing, and incentivize your followers to like, share, and comment on your posts, and most importantly, create their own branded posts as well. When people start taking pictures with your products and start leaving positive reviews, you can bet that your traffic is going to increase as well.
Tend to mobile optimization
On a final note, don’t forget to get on Google’s good side by optimizing your website for mobile browsing. People are nowadays shopping and consuming online content on their smartphones and other handheld devices they can take with them on the road, and Google knows that so it prioritizes websites that use accelerated mobile pages to make mobile browsing seamless and rewarding.
Success in the modern business world is very much dependent on a brand’s ability to execute a better marketing strategy than their competitors. With these tactics in mind, you will be able to set yourself apart from the rest, capture the attention of your customers, and take your brand forward.