The simplest of ideas driven by purpose and meaning can become a legacy. Just think of Nike’s swoosh logo, and you get the gist of it. Now keep that in mind when you start contemplating the price ranges of modern branding and marketing experts, since their work does not begin or end with the several hours of creativity poured into creating a logo of your brand. It starts with the years they spend perfecting their trade, building up their portfolios and reputations, and it ends with a brand identity that will bring you profit and success for decades upon the project’s completion.
In essence, putting a price tag on such immeasurable value is indeed difficult. It depends on your aspirations, your willingness to pay for prime service, and your budget constraints. The everlasting question “how much does branding cost?” doesn’t have a finite or a unified answer, just like there is no single, cookie-cutter brand strategy. Here’s the breakdown of the four key branding factors that will help you have a better idea of the approximate cost of your project.
A complete brand identity
If this soon-to-be brand is your brainchild, you need to find the right manner to convey the essence of that brand to your experts. No matter how experienced, educated, and creative they might be, they cannot tap in the dark and deliver a swoosh-worthy brand that will last for decades. To build a brand identity, you need the story behind the logo, the vision for your visuals, and the purpose for your brand’s impact. The following are some of the most essential elements of a brand identity:
- A memorable, authentic logo – So that people can recognize your brand from miles away and have an instant emotional reaction to its colors, typography, wording, etc. The cost for logo creation varies from the low $300 all the way to $2,000 and above for high-end services.
- Name – Not every business uses its name as the logo, and in such instances, you need to ensure consistency in naming and visual representations used throughout your content. The cost of naming your brand can have a similarly wide range from a few hundred dollars to several thousand depending on your needs.
- Storyline, key statements and taglines – As the core of your brand story and the basis for all future content creation, and experts often charge for time spent on the project.
Your target audience and market makeup
The cost of your entire branding endeavor will also be heavily influenced by your target customers and your overall market. If you plan to sell your products or services in the competitive Australian market, you cannot expect an inexperienced, low-cost designer to provide you with a spotless brand strategy ideal for local recognition. In such instances, businesses aim to create a brand strategy with Melbourne experts and other experts in their respective markets who have the knowledge and the skillset to tackle this competitive arena and prepare your brand for success.
Positioning your brand so as to meet the needs of your target market is a key step in this branding scenario. The price tag for such market-specific efforts that involve plenty of research, analysis, and comprehensive strategizing can range from $4,000 to over $15,000. As you can see, if you have impressive ambitions for your brand, and you expect to have numerous competitors, such investments are a must in order to give your business a chance to thrive.
Strategy for brand dissemination
Now that you have your key brand messaging and communication paired with your stunning visuals, your complete brand identity needs the means to get in front of your audience and make an impression. You need a branding vessel, so to speak. Your strategy for disseminating your brand is a separate item in your budget, if not several different items if you hire different, dedicated agencies or experts for different channels of communication.
Remember, marketing your brand is just as important as building it, as there’s not much your amazing brand can do on its own if there is no one to see it, and experience it for all it’s worth. Be sure to invest in comprehensive brand dissemination using all available online and offline marketing and communication tools, including social media, content creation, guest posting, email marketing, influencer marketing, and more.
A tailor-made web presence
And finally, do keep in mind that your website is the face of your brand, so you need to design in with your brand’s unique identity, it’s values, visuals, stories, messages, as well as it’s unique tone of voice. It will be up to your developers and designers to weave all of these elements into a coherent story, and portray your brand in the best possible light. Needless to say, this is another cumbersome expense that you will have to prepare for well in advance, as you cannot skimp on web design if you want your brand to stand out in the competitive industry.
Brand-building is an essential part of building a thriving company, and is one of those steps you simply can’t hold off if you are to have any chance of long-term success in the modern marketplace. Factor these expenses into your brand-building budget, and you will be able to create, fine-tune, and launch an amazing brand without breaking the bank.