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29 factors for a quality link building

29 factors for a quality link building

The linkbuilding is the part of the web positioning related to obtaining or creating external links that point to your web page. These links serve Google as an indicator of relevance or strength of your portal and are essential today for proper positioning. In this post we will analyze 30 keys to take into account to perform a quality and risk-free link building work.

1. Naturalness

It is the most important principle that you should keep in mind. Try to pretend you’re not doing link building. You can use the link pattern of the success portals as a reference.

2. Variety of anchors

The anchor text should be as varied as possible. It includes anchors of different types and with different content.

3. Brand and URL links

A 40-50% of your links should be links that include your brand or your domain. These types of links give your strategy of naturalness and are therefore very safe. It varies among all the possibilities you have.
Examples: TechPAPA , Techpapa Technology ,,

4. Exact keyword links

Keyword links are more aggressive links that seek to position specific keywords. Again you must vary the anchor as much as possible. The safest is not to exceed 20% of links of this type, although this number may be higher on pages with high user response.

5. Phrase links

They are combinations of the above and can be more aggressive or more secure depending on how the keywords are used. 20-30% is a good reference for this type of links, varying between more and less aggressive.

6. Filler, link or action links

They are very natural links that use words not related to the brand or the keyword. Including them 10-15% of the time is a good practice.

7. Variety of destinations

Link both to the front page and to other sections of your portal. Allocating 50% of the cover links is a good practice, although if the cover is not really an SEO objective, you can reduce that value.

8. Times

Distribute your links for at least 6 months. It is not good to bond very strongly in the initial stages and then drastically reduce the pace. If you have many resources distribute them then throughout a whole year.

9. Location of links

Most of your links should be located within articles. We can combine them with menu or footer type links, but using these to a much lesser extent.

10. Context

When our link is within an article or similar content, it is good to surround it with context that gives the link of greater relevance to certain keywords, that is, try to have the article talk about what we want to position. When the link is not aggressive, we can also include keywords near the link.

11. Images and alt

When the link is an image, the alt of that image plays an important role, as it tells Google what the image contains and therefore the alt works as an anchor.

Example: <a href=†…†> <img src = ”…” alt = ”Dogs” /> </a>

12. without reciprocity

Avoid linking reciprocally between 2 domains. That is, if a domain A links to another B, then B should not link to A. If you do it rarely it is not negative, but the links will have less strength. If you do it massively, it could become harmful.

13. Link loop

Nor should you generate closed wheels of links in the style of A-> B-> C-> D-> A, since they also represent certain reciprocity.

14. Variety of IP

Try to vary the IP address of the domains that link you. If you receive many links from the same IP it is not natural.

15. Variety of classes C

In the same line, the more different the IPs, the more natural your link pattern will be. Varying the class C of your links is also good.

16. Variety of networks

You should not abuse exchanging links between 2 networks of portals. Although at the domain level there is no reciprocity, if many domains in your network link to another network, and vice versa, naturalness is lost. Google perfectly detects networks, so if you make exchanges, do not abuse, or search for different networks.

17. Measure the links

Learn to measure the quality of a link. You must consider both strength and visibility metrics.

18. Proportion of outgoing and incoming links

If a domain has many more outbound than inbound links, that is, if it has little strength, each link will transmit little strength. The link will have value, but less than if you get few links.

19. Cover distance

In almost all portals, the page that has more strength within a portal is the cover. Frequently, the farther a section of the cover is, the less force it receives (except if that section receives its own links or is near a section with a lot of force).

If you put a link a long distance from the cover, it might have little strength. It therefore values ​​to a greater extent those links that remain longer on the cover.

20. No-follow links

Although theoretically nofollow links are ignored by Google, this is not entirely accurate. A natural link pattern must have nofollow links. Include some in your link building strategy.

21. Links with traffic

If your link receives clicks and therefore generates visits, it will be more valuable, when transmitting user response.

22. Disavow

If you are convinced that you have a lot of toxic or low quality links, use Google’s Disavow tool to disallow them.

23. Quality before quantity

A quality link is worth much more than several of lower quality. Always prioritize links for their quality, instead of looking for a larger quantity.

24. Thematic

Look for links with similar themes. When this is not possible, try at least that the context deals with this theme.

25. Distance between domains

In addition to the IP, several domains can be closely linked. The same Analytics or Adsense account, but also a strong link between them, or Whois itself, can suggest Google the relationship between them.

You should not receive too many links from domains that are very close to each other.

26. Several links from the same portal

Several links from the same portal have more value than one, although less than several from different portals (with the same metrics). If the cost of getting more than one link in a portal is not very high, get it.

27. Link to your links

If you have enough resources, you can use some of them to link to the articles that link to you. Thus these links will have more strength.

28. Reference links

If in the same article that links you, other sources of great relevance are linked, it is positive. The reference links suggest that the author of the post knows how to recognize the sources of prestige, and your link will therefore be more credible.

29. SEO on-page and user response

Combine your link building actions with the other two pillars of SEO: on-page SEO and user response.

If one of these pillars is poorly worked, the other two lose efficiency. The most profitable formula is to balance all 3 factors evenly.

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