Modern marketing techniques work hand-in-hand with each other. SEO works with content marketing, content marketing works with social media marketing, and so on. Web design and SEO are deeply connected and one can easily influence the outcome of the other. If you have stellar web design, you’ll see much better SEO results. If you have poor web design, your SEO results will be bad.
It is important to design a website with clear SEO goals in mind. The website is the foundation of any optimization campaign.
The most common mistakes made by web developers in web design that can spoil your SEO strategy.
1) Not Including Intent of the Website
Did you know that it takes users around 0.5 seconds to form an opinion on a website? They decide very quickly whether they want to remain on your platform or not.
First impressions are important and you need to show visitors that they’re not wasting their time. The landing page should have clear branding and easy access to all service or products. Keep all content that helps build trust in clear view. Awards, certifications, testimonials will all help keep people on your site for a longer period of time.
Good landing page design and clear information will reduce bounce rates. That influences SEO.
2)Lack of Mobile-Friendliness
Brand awareness of a company can increase by around 46% if it shows up in mobile search ad results. Moreover, people are 40% more likely to call if they encounter you through mobile search. (https://www.bluecorona.com/website-mobile-experience-matters)
Mobile-friendliness goes beyond creating a responsive website. You need to make sure the text and images are optimized for mobile browsing as well. Regular web surfers require a website to load in around 3 seconds. If it takes longer than that, they will click away and visit competitors.
Make sure your website provides a great mobile experience. Check the site carefully from the user end regularly to make sure there are no problems.
3) Including Splash Pages
Splash pages are a good design choice in some circumstances. They draw a visitor’s attention to things like subscriptions and special offers. However, they should be used carefully at select locations.
Google bots can’t read these pages and don’t recognize the text there. What it sees is a blank page with no text or image, which has an impact on SEO. Use splash pages only if you need something to grab user attention and don’t mind sacrificing the SEO gains from the region.
4) Cluttered Pages with Bright Colors
Most successful websites share a common trait. They have a clean, clutter-free design with ample white space. This influences SEO and user experience. If users see cluttered pages, they’ll immediately click the back button.
Make sure your website is easy on the eyes. It should have a clean, readable font. All links should be easy to click for better user experience, especially on the mobile platform.
When your website isn’t cluttered, the content stands out and catches user attention. When users focus on content, they stay on the website longer. Longer sessions and lower bounce rates improve a website’s ranking.
5) Lack of SSL Certification
One of the first things users notice when they website loads are the “Secure” or “Not Secure” tag placed ahead of the URL. If you have an SSL certificate, the website is secure and that is clearly visible to users.
Users are likely to trust your website and company more if there is security. Safety certifications are also considered ranking factors. If the site isn’t secure, it might not be featured at the top of the search engine results page.
Ignoring the SSL certificate is no longer an option for business owners. It can improve your reputation and help you develop good authority.
6) No Breadcrumbs
We have mentioned the importance of breadcrumbs before. They’re an important design element that showcases the path a user took to reach the page. This allows users to go back to any page they like or navigate different categories.
It’s not just the users who have an easier time navigating a website with breadcrumbs. Google Search bots also have an easier time reading the site structure. When bots can travel through your website easily, your ranking rises. This is an indication of a good user experience.
7) Including Pop-Ups
No one finds pop-up appealing. Most modern browsers block them and if a pop-up get’s past the browser, users don’t even bother looking at them. Google doesn’t index these pages as a part of the website structure, which means all of the effort gone into creating the page is wasted.
Place all the content that would appear on a pop-up on a full website page for better results. You can incorporate keywords and marketable content to gain more traffic. Pop-ups offer any benefit and attract negative attention from users.
8) Poor Navigation Standards
You might have noticed that most websites follow similar navigation styles. You have small links at the top of the page for contact or about us pages. The main navigation menus are present right under or around the header.
Many inexperienced designers are tempted to forgo the navigation standards to create something new and different. While innovative ideas are always welcome, they can be a very bad idea in such circumstances.
Users expect a certain a structure when they visit a website. This structure is familiar to them so they can easily find what they’re looking for. If you disrupt this structure and introduce something strange, users will have a poor experience.
9) Automatic Video or Audio Play
Videos or audio are great content mediums but they should be used wisely. Some websites play videos or audios automatically, without the user’s consent. This slows down the website and hampers user experience.
Users don’t want to watch a video or listen to audio unless they click on the play button willingly. Modern marketers favor non-disruptive strategies. Autoplay can be very disruptive.
CTA Button Not Optimized
CTA buttons lead to conversions. They must be optimized for SEO and easily visible. Experienced marketers often test different versions of the CTA buttons to determine which one performs better.
Make sure your CTA button has a clear text on it so users know what it is for. There are many ways to incorporate CTA into your website to ensure it is visible without being intrusive. For example, you can include a button that is triggered when the user scrolls past a certain point on their website.
If you avoid these mistakes, your website will rank higher and have a better SEO performance.
Smith Andrew is a Jr. A content writer working with Ranking by SEO. In his corporate life, he writes many blogs and articles on SEO, Link building, SMO and many more.