You may be a great massage therapists, but you might not be a successful businessman. This is because business is a delicate thing. You may have come across hundreds of books about how to succeed in business etc. But every trade has a different trick to success. It is not necessary that the secret to the success for an industrialist is the same as the secret to the success of massage therapists. In order to understand how to get ahead in such a business, you have to ensure that you know where you are going wrong. This is a list of cumulative mistakes that people in the business of massage.
Take a note and make sure that Massage Therapists avoid these mistakes at any cost!
Mistake #1: Thinking it will all fall in place
The worst thing to do while starting a business is to think that you don’t need to do anything just because your services are good. That is so far away from the truth that it’s not funny. Every business needs a business plan. If you are doing charity, sure, go ahead, don’t think about anything, but if you really want to make some money out of your skills, then sit down and chalk out a plan. Decide how you want to proceed, what kind of money that you have, how to invest, how to market your services and so on and so forth.
Even if you have already planned for everything mentioned above, what will be source of investment? From where will you be getting funds? Whether it’s a business of massage therapy or any other, business always require huge money for investment. Always make sure you have a backup or else your business will pack up before commencing.
Mistake #2: Location, Location, Location
It’s all about WHERE you are. Massage is a service that people probably won’t actively search for. It is something that you have to flaunt, show them what it can do for them and then attract them enough to walk in and pay you. The most important thing to note here is that if your massage parlor is tucked away in some dark and dingy location, no one is getting to you. And even if they do reach you by looking at other mediums of your advertisement, they will not be inclined to enter and get your services.
Make sure that you rent a place that is quite visible, open and airy and doesn’t entail a lot of difficulties for the user to reach you. For massage therapy business seekers who are living in hilly places have more advantage. You can purchase a place that is more near to greenery and away from city rush. As massage is such a relaxation producing practice that it should remain out of daily sound trouble.
Massage is something that has healing effects, so, it probably makes more sense that you choose a location that is clean and airy and therapeutic in nature.
Mistake #3 Be Reachable
Marketing is a critical part of any business. Unless people know you exist, how will they come to you? Look for unique ways to brand and market yourself. Make yourself available across the spectrum so that anyone and everyone can see that such a service exists in the said neighborhood.
Use outdoor branding, hoardings, mass messaging blasts, TV commercials and so on and so forth so that you can be sure that more and more people know about your services. In fact, you can also tie up with the local stores that people go to so that they can share it with the maximum people. Maybe a leaflet or a visiting card dropped into the shopping bag.
Use social sharing websites to share information about your services. Show your work examples there so that people may come to know about what you do. Show your presence on every social media websites so that people all around the world may come to know you and your business. As it is not a thing that people want to have on regular bases. So, you will have to do some homework particularly, post photos & videos of whole massage sessions, and upload video reviews of your customers. If you show them real videos, it is bound to attract them more than intangible stories.
Mistake #4 Forgetting about customer retention
Massage is not a onetime activity. People don’t just get a massage once and then forget about it for the rest of their lives. It takes a lot to get a customer. You undertake a lot of effort when it comes to marketing yourself and ensuring that the people reach you. Now that you have him or her, don’t let them go!
It is very important that you give your best and ensure that you provide your client with a beautiful experience. Remember them. Make them feel special. Give them a special discount on their special days or something special.
Offer them massaging tools for free, give them massaging oils or if any medicine required. Give them special treatment so that they remember you and your service. They will definitely return to your place.
Massage Therapy Business through App
Always remember that you keep challenging yourself every day to make your business successful. Set a milestone for yourself. Track how much revenue you generate daily and then monthly.
If you really want to succeed in this business then you should get an app. An on demand massage app or an Uber for massage therapist app will help you in a big way to ensure that you can make the most of the potential of the market now.
It can be the simplest way to get more customers. Your clients will just register themselves to your app and will find your availability. If there will be no session running at that current time, he/she can place a request for appointing a booking for massage therapy. If not available then he/she can book an appointment for later. The on demand massage app will be more convenient for your customer as well as for you too.